The best marketing decisions are usually made before the first piece of content is created.

In this personal blog, we sit down with Joseph Lynch, one of our Marketing Coordinators at Social Star, to explore his journey into marketing and why he’s developed a passion for market research and competitor analysis.

What if six months of marketing could come from a single conversation?

For many business owners, the challenge isn't a lack of expertise - it's finding the time to consistently turn that expertise into content.

In this blog, we unpack how a one hour content interview can become months of blogs, social posts, videos, and marketing assets. We explore why traditional content creation often feels overwhelming, how strategic content repurposing works, and why the most valuable content is often hidden inside the stories and experiences businesses already have.

Good marketing isn’t just about content, strategy, or analytics.

At the centre of every strong campaign is something much simpler: relationships.

In this personal blog, we sit down with Cassandra Su, one of our Marketing Coordinators at Social Star, to unpack her journey from studying psychology and working in healthcare, to finding her way into the world of marketing through creativity, communication, and connection.

There’s always one person in every office who somehow becomes the unofficial emotional support employee.

The one sending TikToks in the group chat during stressful weeks. The one making interns feel less terrified on their first day. The one asking everyone to come to lunch so nobody feels awkward sitting alone.

At Social Star, that person might just be Julia Comelli.

At Social Star, the work people see is only the surface.

Behind every post, campaign, and client result is someone paying attention to the details of how things look, how they feel, and how they actually connect with people.

In this blog, we sit down with Mahalakshmi Maahi to unpack her journey into marketing. From studying journalism at 16 to exploring everything creative she could get her hands on, and eventually finding her way into Social Star through a single message.

At Social Star, we’re big believers that great work comes from people who take ownership, stay curious and keep pushing the edges of what’s possible.

This week, we’re spotlighting a story from inside our own team.
Momina Dehlvi’s new blog reflects on her first year at Social Star and the work she’s led across both Social Star and BYOB - events, strategy, CRM development, content, campaigns, systems and the day-to-day operations that keep both brands moving forward.