personal branding
Before committing to our services, we kindly request that you review our terms of engagement for a clear understanding of our mutual expectations and obligations.
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This package is best suited for individuals who are at a crossroad in their career and want to explore different avenues and want some expert advice. You might have sold your business and considering if you want to start a new one. Perhaps you left a corporate role but are not sure if you want to go back to an all-consuming job. If this sounds like you and the decision is that you don’t want a job or another start-up, then this is the right package for you. We help clients start a portfolio business around their life, not a business that you fit your life around. It’s a 1 on 1 coaching program suitable for people who want support developing their personal brand assets to gain consulting, speaking and board positions.
If you're starting a brand-new business that isn’t based on your knowledge but a product and you plan to have staff, our Business Builder Package may be more suitable. The Business Builder Package includes the creation of all necessary digital assets tailored to your new venture.
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The "Understand Workshop" is a two-hour session that establishes the foundation for your branding process and business going forward. This session delves deep into your persona, reviewing four key areas essential for defining your branding and business structure: values, personality, life stage, and resources.
Values: Unveil what drives your allocation of time, money, and energy. Based on the wheel of life coaching methodology.
Personality: Determine the best way to operate your business and identify necessary support systems or personnel to ensure you fully enjoy your new business.
Life Stage: Clearly define your future objectives and how to structure your business accordingly.
Resources: Identify what you have and what is required to achieve these goals. Upon completion of this workshop, a tailored plan can be developed to kickstart your branding journey.
Following the workshop, the next step in progressing your brand is through our Personal Brand Coaching program. This comprehensive 24-week program is designed to guide you through the essential stages of branding, preparing you for success in onboarding your first customer. Should you desire further enhancements, additional extras and next steps beyond the 6-month program are available.
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The Personal Brand Coaching process is designed to take you from where you are now, to be ready to onboard your first customer. Each month has a specific focus: initiation, understanding your brand, building your brand, leveraging your brand, creating content and empowering you to run your business yourself.
Each month begins with a two hour workshop, followed by weekly 30min meetings to progress your material related to each of the 12 steps in the e-ttraction process.
This comprehensive program includes coaching along with online resources to assist you in building your personal branding assets.
You'll receive 8 credits included in this package, which can be utilised over the 6-month period as you see fit. These credits could cover the construction of a personal website, headshot photography, graphic design for your social media banners, and more. For further details on creative credits, please refer here.
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Until the initial workshop is completed we will not be able to foresee what stage of business you are in, so there may be a need for extra credits to be purchased.
If you need to create additional digital assets, you can purchase additional creative credits.
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Once you have completed your branding work and created your digital assets, the next phase is to consistently create content to engage and e-ttract your target audience into your brand and business.
This work focuses on two main areas: creating thought leadership content, and adding more connections. The content includes writing blogs, social media posts, podcasting and/or creating videos. Adding connections is LinkedIn outreach, email marketing and/or other social media interactions.
6-Month Timeline
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During the first month, we'll facilitate a comprehensive onboarding process to seamlessly integrate you into our internal systems. This includes setting up weekly meetings, a dedicated Google drive folder for your project, a Notion page for project management, introducing you to our team, booking workshop sessions, and securely exchanging necessary passwords and credentials.
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Understanding yourself is key to building a successful brand. Many successful people haven't invested the time to be introspective as they were too busy with family, work and life. This can hinder their ability to clearly articulate who they are, how they want to be perceived and what their business offering will be. We create the space and opportunity to delve into your values, personality, lifestage and resources, with our robust 4-step e-ttraction method.
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Once you have a clear understanding of how you'd like your brand to be perceived, we'll build your brand in a digital ecosystem. This can include creating websites, SEO, social media, and email marketing so you can communicate your message to your target audience. This process spans over two months, as crafting these assets requires time and precision. We prefer to initiate content creation during this phase to ensure we are consistently a month ahead in our strategies.
We find that service professionals often don't have time to write, so we have created alternative content production methods better suited to your busy lifestyle. This can come in two main forms: audio or video. In month 4, we explore these options as part of the creative process, while maintaining regular written content.
Creating the audio and/or video content requires production, equipment, and guest interaction. We guide and assist you in this process. Each business is slightly different, and we tailor your content to suit your needs.
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Once the key e-ttraction steps are completed, the leveraging processes is designed to build your brand message with your audience over time. Our recommendations may include weekly thought leadership content, which will begin as written blogs and posts.
Building a platform to share your message with your target audience is the start of the e-ttraction process, but without regular activity, it’s challenging to achieve your desired results. The process starts with a crisp pitch that engages your audience to want to hear more. Regular digital content such as blogs and adding these connections to your database is essential for long-term success. Finally, being able to convert an opportunity is the ultimate step in building a successful business.
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After launching your new content to your audience, it's important to review your statistics and reactions. We diligently monitor your content and make appropriate adjustments to ensure your success. Following this step, some clients opt to take control of their content processes independently, leveraging the tools and knowledge acquired during our engagement. Alternatively, we offer the option for ongoing retainers, providing continuous support for those who prefer not to manage their marketing independently. This includes providing all necessary tools and resources for effective content management.
