Tailored specifically for founder-led enterprises, our Business Builder Package delves deep into the essence of your vision, ensuring that your brand radiates authenticity at every touchpoint. From strategic planning to brand development, we leave no stone unturned in our quest to bring your vision to life.

We take a holistic view of marketing and use the tried and trusted 4P process that Andrew teaches his students at University. All of the 4 P’s - Price, Product, Place (distribution) and Promotion worth together in unison to create a valuable offering to your customers.

Most people think marketing is just promotion, which is often mistaken for paid digital marketing or social media marketing. But marketing is far more comprehensive than this limited view.

• The Promotion area encompasses many areas such as above the line (e.g. print, radio, TV, outdoor, cinema), activation (events, sponsorships, influencer outreach, client engagement through delivery like our cupcake outreach programs), digital marketing (email, Google & Meta Ads, social media content, SEO), content marketing (blogs, videos, posts), sales (LinkedIn outreach, events) and more.

• Price is an important factor in your strategy. Do you want to be the highest price in the market or the lowest? Either strategy can work depending on your brand. We formulate the floor and ceiling price for your brand and review the market to arrive at a strategy that works for you to meet your goals and will match the market.

• Products are what deliver value to your clients and even if you are a service provider we work to package what you do so it’s clear in the customer’s mind and creates value. This is very important to differentiate your services from others and relates strongly to the price module.

• Finally, Place is where you sell your products and is tied to your target market and lifestyle goals. Is there a geographic limitation to physical delivery? How far do you want to travel or would you prefer online delivery? All are possible with enough planning upfront.

The value of reviewing all of the 4Ps can’t be underestimated and once we have all of these aligned we build your digital assets to communicate this value to your target market.

And we call this process “e-ttraction”

The strategy workshop is an integral part of our process which is essential to create a strategic marketing plan to meet your goals. The process starts with our team researching your current brand then an in-depth 2-hour workshop, which is then followed by a 24-week action plan for your business. This is often done prior to committing to the Business Builder Package.

The way we work at Social Star involves taking you through a 24-week coaching process to take you from where you are now, to be ready to onboard your first customer. Each month has a specific focus:

• initiation,

• understanding your brand,

• building your brand,

• leveraging your brand,

• creating content,

• empowering you to do it yourself.

To guide you through the process we set up monthly 1-hour review workshops plus weekly half-hour check-in sessions related to each of the 12 steps in the e-ttraction process.

This includes online resources to support you in building your branding assets. We develop your website, revamp your LinkedIn profile and support you in building out your branding materials such as branding guidelines, headshots, business photography and certain graphics to be used across your digital media profiles.

Once you have completed your branding work and created your digital assets, the next phase is to consistently create content to engage and e-ttract your target audience to your business.