HELPING knowledge professionals start, grow and exit
with the power of e-ttraction.
Taking care of your business is our business
Social Star is a branding agency that works with business professionals to build their personal and business brands.
With deep roots in the personal branding space from our founder, Andrew Ford, who (literally) wrote a book on the topic, our business has evolved to aid professional service companies where branding and reputation are paramount to their business strategy.
We support organisations that traditionally have very few marketing resources with young digital natives who leverage their talents to transform their clients’ social media and content for customers and partners.
WORKING WITH
SOCIAL STAR
Businesses require marketing to keep their brand up to date in the market to attract the best staff and more clients. But what's the best way to do marketing? Traditionally there were two options: hire a marketing professional or use a marketing agency. Both have advantages and disadvantages, but now there is a third choice… and we believe it's the best of both worlds!
SOLOPRENUER
Often, professional services companies will hire a junior staff member to focus on marketing as they do not have the training, experience, or time to do it themselves. Time and time again, these staff members are held back by their limited experience and begin to feel isolated. Inevitably, they move on, taking their knowledge and experience with them.
EXPERT BUSINESS
After working with professionals in health care, legal, IT services, and finance for over a decade, we have seen all of these challenges and benefits. Then a client requested we provide one of our staff to work with them, whilst being supported by our team of specialists.
The young marketing coordinator feels part of a team of peers, has development opportunities with mentors and a variety of work, whilst the client gets the benefit of continued service if someone is no longer able to work on the account.
Boom, a new service was born.
EXPERT COMPANY
Marketing agencies can offer specialist services which are useful, yet most agencies don't offer the full package, meaning you need to employ a variety of agencies to coordinate separate tasks. But this also requires an internal member of your team to coordinate them, and this can get expensive.
It's difficult to really understand the culture of the organisation without working there regularly, and you can’t capture photos and videos for social media remotely.
inside out marketing
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
outside in marketing
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
vs
CLIENT
SUCCESS
STORIES
We have been satisfied in all aspects of our relationship with Social Star including Website design, Podcasts and Instagram Reels. Social Star listen carefully to the problems presented, have been creative and brought innovative ideas and solutions as well as enormous energy and professionalism to our business. It’s a partnership we really enjoy.
– Dr Luke Crantock (Owner & Gastroenterologist)
I like working with Social Star because it's fun, it doesn't feel like work and my business sees real results from this collaboration. Their eye for detail and beautiful creations hit the mark and make our business look on brand and professional…
We've grown and I've been able to bring other clients to their services knowing I'm placing them in good hands.
– Iyari Cevallos, Board Strategic Advisor
Social Star has allowed us to further our vision for growth and see us reach some milestones that seemed very far off 12 months ago. Having Social Star on board for our marketing has allowed us to concentrate on ensuring we can focus on hospital compliance and patient experience.
– Priscilla Guy (General Manager)

Core Capabilities
Book a free brand assesment
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
This Accounting Firm turned a room of 50 Into 4 warm leads without spending a cent on ads.
In this blog, we reveal the exact 3-step event strategy we used with Alexander Spencer to:
✅ Pack out a 50-person event
✅ Hand-pick 12 engaged guests for a boardroom session
✅ Convert 4 of them into 1:1 meetings that involved no cold calls and no chasing
This is how connection drives conversion.
This is how events work when they’re done right.
At Social Star, we believe in e-ttraction and this is what it looks like.
Read the full behind-the-scenes breakdown and discover how your next event could become your biggest growth opportunity.