LinkedIn. You’ve heard of it, you’ve probably got it downloaded on your phone too. But are you using it effectively to grow your brand awareness and participation? This platform has many useful features which allows you to reach a target audience, and tailor your content accordingly, whilst also providing useful statistics on engagement and profile traffic. Whether this be used for building your personal brand or your business, LinkedIn is essential to a successful marketing strategy.

In recent years, the rise in the digitalisation of billboards has opened new doors for this medium. These smart screens are allowing businesses to display engaging, adaptive, and personalised advertisements through utilising pixel tags, motion and sound detectors, and facial detectors.

As a young adult living in a pandemic, I am always on my phone or laptop. Sometimes my time on these devices are spent using the media to learn about different social events and political issues. However, most of the time, I’m just online shopping. Considering I spend a lot of time doing both of these things, you’d think these two activities would intersect to influence my purchasing power…

Being a 20 year old female who primarily uses social media for connecting with friends and keeping up to date with the latest internet trends, I for sure have witnessed an insane growth in influencer marketing in the last 5 years.

I’m sure majority of people have visited a popular restaurant and witnessed other families dining, maybe celebrating a birthday or enjoying their weekend. No matter the occasion I’m almost positive that you’ve also seen a child under the age of 10 glued to an iPad – completely cut off from any family discussion while also causing a scene if told to turn it off.

For people that have been social media users since 2013, you may remember a time where Snapchat was the lone platform that could be used to post ‘stories’. Stories are 24-hour long posts that are uploaded by users to show snippets of day-to-day life. In 2016, three years later – popular social media app Instagram, launched their own ‘stories’ feature followed by Facebook in 2017, further followed by YouTube in 2018. I remember hearing about this ‘domino’ effect and wondering why basically every other platform I used now had stories – in this blog I will uncover the psychology behind it.