Product

Marketing

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  • Product based businesses require a different approach than service based business. Having tangible products means that eCommerce marketing can greatly assist them with sales. This is where planning is critical to clearly understand the brand, build the assets required to advertise the products and leverage the latest digital marketing techniques to the best advantage. The planning process will provide indications of the budget required for success and return on investment.

  • Once the initial plan has been created and approved, the onboarding process can begin. This requires a deep dive into the digital assets of the business and setting up of the digital marketing platforms, initial launch of the advertising together with testing and refining. At the end of the three months it is expected that the return on advertising spend will be positive and will increase in efficiency and effectiveness over time.

  • Once the three month onboarding process has been completed and the advertising is being well received by the market, often clients want to continue the process with a retainer in place to ensure refinement and increased return on investment. The scope of this work is individual to each client and will be discussed with you once you have completed the onboarding process.

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6-Month Timeline

Month 1

Understand

Understanding your brand is key to growing your eCommerce business with digital advertising so consumers understand why they should buy, not just what to buy. This is vital before investing in advertising. Many successful organisations haven’t invested the time being introspective so they can clearly articulate who they are and how they want to be perceived, which ensures the highest return on advertising spend.

Month 2

Build

Once you have a clear understanding of how you would like your brand to be perceived, we build your brands in a digital ecosystem. The entire digital process needs to be audited and mapped to ensure the path from a client to sale is well constructed to create a frictionless value proposition. This includes sophisticated use of websites, SEO, Google and Meta advertising platforms.

Month 3

LEVERAGE

Building a platform to share your message to your target audience is the start of the e-ttraction process, but without regular activity it will not achieve the desired results. The process starts with a crisp pitch that engages your audience to want to hear more then regular digital content to use in advertising is essential for long term success. Finally, conversion optimation is the final step in building a successful business.

Month 4

CONTENT TESTING

Once the three key e-ttraction steps are completed, the leverage processes need to be repeated each month to build your brand message with your audience over time. We recommend regular reviews and updating of content to test different value propositions. However, we find that many businesses do not have the team to create content so we can manage this process with our team of digital creators.

Month 5

CONTENT REFINEMENT

Once different content is refined and tested, the best performing ads will be maintained and monitored. New content should always be tested as the algorithms of each platform change constantly and adjustments need to be made to ensure optimal performance.

Month 6

CONTENT GROWTH

Once a consistent return on advertising spend is achieved, more budget can be planned for and assessed to ensure sales are maximised. This will be tested on the best performing ads and platforms to ensure risks are minimised and returns are maximised.

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