LinkedIn is THE social media of the professional individual. Think of your LinkedIn profile as your digital elevator pitch for potential clients, colleagues, and connections. Is your current profile a compelling reflection of your brand? At Social Star, we believe that having a strong LinkedIn profile is one of the most effective driving factors in building your brand. From keeping details such as experience, career changes, and education up to date, to regular posting and sharing of relevant content, LinkedIn is the perfect platform for some not-so-subtle marketing of your own achievements, and by extension, that of your brand. We currently manage the LinkedIn profiles of many of our clients, helping them to put their best profile forward with ongoing content plans, networking outreaches and regular progress tracking and consultation.
Revamp
To harness the full potential of LinkedIn, it is vital to refine and optimise your profile. At Social Star, we conduct a thorough audit of your current LinkedIn page to identify areas that require updates. We approach the profile enhancement process systematically, starting from the top.
One of the most important aspects is your profile photo and banner, as they create the critical first impression of your brand. We ensure that your banner accurately represents your profession, while your headshot exudes professionalism. Our team can create a visually appealing banner and provide a headshot session for you.
Next up is your headline, which should be carefully crafted to convey your expertise and value proposition succinctly. It should capture attention and entice visitors to explore your profile further. We work closely with you to develop an attention-grabbing headline that effectively communicates your unique professional attributes.
Another crucial component is your bio. We collaborate with you to craft a compelling and engaging bio that showcases your achievements, skills, and experience concisely. A well-crafted bio helps to establish credibility and captures the interest of potential clients and partners.
We also pay careful attention to the experience section of your LinkedIn profile. We ensure that it is comprehensive, up-to-date, and highlights your key accomplishments and responsibilities in each role. This section serves as a powerful tool to showcase your professional journey and expertise.
Additionally, we leverage the LinkedIn featured section to highlight your notable projects, publications, or media features. This section allows you to showcase specific achievements and provide further evidence of your capabilities.
By meticulously refining each aspect of your LinkedIn profile, we aim to optimise your online presence, enhance your credibility, and attract relevant connections and opportunities.
Outreach
Are you looking to grow your brand? We find that one of the most effective ways to expand your network is via LinkedIn outreach. Whether this is posing a call to action for your existing connections through regular posting, or seeking out new industry professionals on the platform to connect with, our team will assist you in utilising LinkedIn to make meaningful connections.
This may include cold messaging, or reaching out to previous colleagues to encourage business.
Biography Form
Please kindly fill in the form and include any other relevant information that can help us to understand you and your brand better.
ABOUT YOUR BIOGRAPHY
A professional biography is a tremendous business tool to assist in positioning your brand to access opportunities. It should contain all meaningful work and training history as well as providing an insight into your unique personality.
To help us position you in the best way possible and to capture your brand, please answer all questions with as much authenticity as possible. The more honest and comprehensive your responses, the better the biography will be. Keep in mind that the tone in which you answer these questions will eventually be reflected in your biography, so please treat this document as you would your professional resume.
It is critical that you include a significant amount of detail to your responses. A one or two word response is not a sufficient insight into your personality. A good biography will give a clear picture as to the kind of person you are to a complete stranger.
Don’t just “dot point” your skills. Write your responses as if you were talking to a friend. Make sure your answers don't just cover the same ground. You only need to highlight each strength, passion or capability once.
For example: What are your key skills?
BAD: Marketing, Sales, Working with teams
GOOD: I’m a passionate marketer with a strong background working in direct marketing, digital and social. Having come from a sales background before moving into marketing later in my career, I’ve gained a unique understanding of the importance of ensuring sales and marketing strategies are aligned. I love working in a team environment and also happy on my own. I love taking a leadership role and mentoring more junior team members.
For each question, please use between 25 and 50 word (unless otherwise specified in the question)
Finally, although we are capturing the past, this biography is also designed to position you for the future, so think of what you aspire be, not just how you consider yourself today.
We look forward to helping you position your brand for future success!