What is the

business builder

package?

Before committing to our services, we kindly request that you review our comprehensive terms of engagement for a clear understanding of our mutual expectations and obligations.

Personal Branding is different from other marketing methodologies and it’s important to understand the differences.

Marketing is traditionally thought of as promotion (1 of the 4 P’s). Furthermore, it’s often mistaken for digital marketing or social media marketing. Some people even go so far as to think that marketing = Instagram. But marketing is far more than this limited view.

The way we explain marketing to our customers is that marketing encompasses all of the 4x P’s taught in University's undergraduate degrees. Price, Product, Place (distribution) and Promotion.

The Promotion area encompasses many areas such as above the line (e.g. print, radio, TV, outdoor, cinema), activation (events, sponsorships, influencer outreach, client engagement through delivery like our cupcake outreach programs), digital marketing (email, Google & Meta Ads, social media content, SEO) and more.

In truth any channel you can use to place a message in front of your desired target client is Promotion. So ensure you think broadly about your marketing executions and don’t rely on the standard social media content or advertising approach as it limits the opportunity for us to work with our clients.

Personal Branding specifically relates to promoting one person to their target audience to meet a goal.

And we call this process “e-ttraction”.

Usually, our clients are CEOs, founders or leaders of businesses. They might be corporate escapees or leading an organisation currently.

Our Personal Branding Foundations is a complete and remarkable solution for this problem.

  • The strategy workshop is an integral part of our process which is essential to create a strategic marketing plan to meet your goals. The process starts with our team researching your business and target market within an in-depth 2-hour workshop, which is then followed by a 16-week action plan for your business.

  • The way we work at Social Star involves taking you through a 16-week coaching process to take you from where you are now, to be ready to onboard your first customer. Each phase has a specific focus:
    (i) understanding your brand,
    (ii)building your brand and
    (iii)leveraging your brand.

    This involves a weekly one hour coaching sessions related to each of the 12 steps in the e-ttraction process.

    This includes coaching together with online resources to support you in building your personal branding assets. We develop your website, revamp you LinkedIn profile and support you in building out your branding materials such as a branding guidelines, headshots, business photography and certain graphics to be used across your digital media profiles.

Phase 1

Understand

Understanding yourself is key to building a successful brand. Many successful people have not invested the time being introspective so they can clearly articulate who they are and how they want to be perceived. We create the opportunity to uncover your true path with our robust e-ttraction method.

Phase 2

Build

Once you have a clear understanding of how you would like your brand to be perceived, we build your brand in a digital ecosystem. This includes development of your LinkedIn, website, search engine optimisation (SEO), social media and a custom email address so you can communicate your sophisticatedly-branded message to your target audience.

Phase 3

LEVERAGE

Building a platform to share your message to your target audience is the start of the e-ttraction process, but without regular activity, it will not achieve the desired results. The process starts with a crisp pitch that engages your audience to want to hear more. Regular digital content such as blogs and adding these connections to your database is essential for long term success. Finally, being able to convert an opportunity is the final step in building a successful business.

FAQ

  • While our team at Social Star is dedicated to guiding you through the personal branding process, it's essential for you to actively participate to ensure authenticity. We provide assistance, valuable information, and even help with content creation such as blog posts. However, your input is crucial to maintain the authenticity of your brand. Remember, when our partnership concludes, your ability to sustain the content will greatly impact the continuity of your brand's voice and presence.

  • Each section of the module may present different challenges and time requirements, and that's perfectly normal. Our package includes a month for onboarding and offboarding to accommodate any unexpected delays. However, if completion extends beyond six months, we will begin billing on a monthly basis. To avoid this, it's important to stay on track and complete the weekly tasks as directed by your account manager.

  • No, our personal branding process is beneficial for individuals at various stages of their career journey. While it's optimised for entrepreneurs and founders, anyone looking to elevate their personal brand can benefit from our expertise.

  • Our comprehensive course spans four months to ensure thorough coverage of all aspects of your personal brand. We aim not only to enhance your immediate branding efforts but also to empower you with skills for sustained marketing success beyond our collaboration. Additionally, we offer ongoing content retainers to provide continued support.

  • While executives like Andrew, Tish, and Adam are integral members of our team, they join meetings primarily when strategic input is required. Your account manager will coordinate these sessions based on your needs. Additionally, you will frequently hear from Andrew through the videos he has produced for the course, ensuring you receive valuable insights and guidance throughout your journey with us. So, while you may not interact with them in every meeting, their expertise and support are always accessible when needed.

  • You will have weekly meetings with your dedicated account manager via Google Meet, ensuring regular communication and progress updates. Additionally, you can expect frequent email correspondence for ongoing support and guidance.

  • Creative credits are a unique feature of our service, offering flexibility and customisation in your branding journey. Our personal brand package includes 16 credits to use towards various creative services. For detailed information on creative credits, visit our dedicated landing page: www.socialstar.com.au/project-credits