I’m sure majority of people have visited a popular restaurant and witnessed other families dining, maybe celebrating a birthday or enjoying their weekend. No matter the occasion I’m almost positive that you’ve also seen a child under the age of 10 glued to an iPad – completely cut off from any family discussion while also causing a scene if told to turn it off.

For people that have been social media users since 2013, you may remember a time where Snapchat was the lone platform that could be used to post ‘stories’. Stories are 24-hour long posts that are uploaded by users to show snippets of day-to-day life. In 2016, three years later – popular social media app Instagram, launched their own ‘stories’ feature followed by Facebook in 2017, further followed by YouTube in 2018. I remember hearing about this ‘domino’ effect and wondering why basically every other platform I used now had stories – in this blog I will uncover the psychology behind it.