It is our mission at Social Star to help people willing to break from the corporate grasp to achieve the business goals they were destined to achieve. We have seen time and time again that the most successful people are those who built a career out of their passion. And, we love helping these people take this step unto their journey beyond corporate life.

For years we’ve all been used to recognising a local Aussie business by the “.com.au” tacked on to the end of their website’s domain name. But now, in classic Australian fashion, we’re shortening the name.

Native advertising is not a new concept though the term was first coined back in 2011, just over a decade ago. Native advertising is different to traditional advertising methods such as ads or billboards, as its key goal is to appear like it isn’t an ad… interesting, right?

Facebook still has much to offer in the way of digital marketing and maintaining a brand page, and shouldn’t be pushed to the back burner just yet. We highlight several of the key benefits of using this platform to e-ttract clients and potential employees to your business.

Whilst many think TikTok is limited to dance challenges and video memes, it can be a very powerful tool for digital marketers to infiltrate a younger demographic and create an online presence for your brand.

In recent years, the rise in the digitalisation of billboards has opened new doors for this medium. These smart screens are allowing businesses to display engaging, adaptive, and personalised advertisements through utilising pixel tags, motion and sound detectors, and facial detectors.