How will Chat GPT change the marketing game?
Have you heard of Chat GPT – an AI program smart enough to write text for itself? With its name all over the news lately, it is impossible not to consider how this technology will impact various industries, particularly those in the digital marketing and copywriting space. Naturally, I wanted to see what the hype was all about… so I decided to try out ChatGPT.
Somewhat ironically, the first question I asked ChatGPT was, “Should we be afraid of AI?’” The machine's answer – well I doubt I could have written it better myself. Validating any potential skepticism whilst also highlighting the conceivable benefits of wholeheartedly embracing artificial intelligence, ChatGPT’s answer was written in a perfectly articulate and eloquent tone. An apparently honest and self-aware AI, ChatGPT also noted some negative consequences of AI technology, namely job displacement and biased decision-making.
"Should we be afraid of AI?"
Personally, I am really looking forward to seeing where this new technology will lead us. ChatGPT informed me that AI can improve healthcare, increase efficiency, and lead to new scientific discoveries – it seems at present that the possibilities are endless!
What is ChatGPT?
Only released at the close of 2022, Chat GPT already hosts over one million users, so the hype around this shiny new object is understandable. ChatGPT generates text as if you were talking to another human through the computer, emulating their tone and speech patterns. OpenAI, the developers of ChatGPT, created an AI-powered language model that essentially filters through billions of words to generate conversations, answer questions, and more. The products of ChatGPT are aimed to be indistinguishable from the works of human labour.
[...] there will always be room for personal connections and human interaction to prosper.
Where does this leave marketers?
It is entirely possible that in the future, the work I’m doing now will be completely replaced by artificial intelligence and my role will become obsolete – an obvious concern for young people entering the marketing industry at the moment. In fact, we are already competing with bots that can produce lengthy blogs in a matter of seconds. But rest assured, I have reason to believe (mainly from Andrew Ford) that there will always be room for personal connections and human interaction to prosper.
The amount of content being produced will noticeably increase, but we can also expect to see a plummet in personalised content. People find it difficult to connect with content that is generic and has been written to appeal to the masses. Strong leads and connections come from speaking truthfully and leveraging a unique experience or value.
The benefits
As marketers, we find our main struggle with clients is getting them to provide content and context. Whilst our team is responsible for producing post-ready material, we are experts in marketing, not necessarily the diverse industry fields of our clients. Therefore, their unique expertise is essential to our ability to produce meaningful content across all social media platforms. We know our clients are busy, but we often rely on this contextual information to get the ball rolling, and the process of retrieving this takes time.
This is where ChatGPT comes in… ChatGPT enables us to cut out the middleman (the client) so we can produce quality content quickly and consistently with the right expertise. Whilst we may be accustomed to writing blogs from scratch, it is important to embrace the help of AI and stay at the forefront of technological advancements. We should treat emerging AI programs such as ChatGPT as a helpful addition to marketing work, however, it is by no means a substitute for a personal touch.
All in all, technology is constantly evolving, and as a professional in the media space, I’d be lying if I said I wasn’t adaptable to a fast-paced environment. Where AI stands at the moment, the creative aspect of people’s lives and jobs are not at risk. It is more likely that ChatGPT will take over work such as data entry and processing as they can be easily automated. Automating repetitive processes could open us up for more freedom to work on creative and innovative projects – wouldn’t that be lovely?
Have you tried out ChatGPT yet? And are you considering incorporating this new tech into your work processes?
Resources: