Free Your time 

Had 'Mondayitis', 'Humpday' or said 'ThankGodIt'sFriday' then read on...

Working for someone else has it's benefits, stable pay, regular holidays and you can leave the stress at the office. don't have one thing that matters most. Control of your time.

Are you able to...

- Leave the office when you feel like it?

- Work with people who lift you up and inspire you?

- Do the type of work that fulfils you and makes you jump out of bed each day?

If the answer is no, perhaps it's time to consider a change.

Change is scary, but let's face the facts.  The days of secure and long-term employment are behind us.

Over 50% of the workforce in the USA is contingent, (contracted not employed), and the trend is escalating in Australia. You are only one restructure away from being retrenched or 'downsized'. Artificial Intelligence, robotics and outsoucing job overseas is increasing dramatically.

So what's the alternative?

Be Your Own Boss 

What does freedom look like? It looks like being your own boss. You can still be employed but the difference is you are in control of your career, not your company.

What does freedom look like?

...freedom to see your kids when you want too

...freedom to work with people who share your values

...freedom to do the work you enjoy the most

In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.

Building your personal brand is the best investment you can make in your career.

How do you answer the question - "What do you do?" 

If you answer with your job title, how will you progress? How will someone see your full value?

Understanding your core value proposition and developing quality online branding assets around your value is the path to Being Your Own Boss, controlling your career and having freedom of time. 

But how?

After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom. We call this system...

Andrew Ford, Social Star, e-ttraction

Our mission is to empower everyone to follow their passion and work in a career they love.

Click below to find out what e-ttraction is, how it can help you and join us in the career revolution! 

The only way to do great work is to love what you do. If you haven’t found it, keep looking. Don’t settle.
— Steve Job

How we help?

We help Worker and Business Owner 

Career Transition

Feeling stuck in your job or at a career crossroads and not sure of your next moves?

The key to understanding your next career move is to understand yourself.  By using a combination of psychology, personal development tools and practical market knowledge we can assist you in building a career strategy.  We use LinkedIn and other digital tools to clearly articulate your passion and values, showcase your knowledge and stand out from the crowd in the competitive job market.

kickstart New Business 

Professionals who have a burning business idea and want to start their own business are our core focus.

Understanding your niche and applying the right strategy to attract the first client is key. 

Let us help you understand the process to get it off the ground, identify your core target market, products & position you as the go-to expert in your industry.

Get more referrals

Small business owners feeling left behind in the digital revolution or failing to get enough referrals?

Stop selling and start e-ttracting. Enhance your digital brand & create a digital ecosystem to attract more clients and capture referrals.

Outsource your marketing to us or we'll train you to use our simple process & user-friendly products.


What We Offer

personal branding

personal branding

  • Holistic strategy & building assets
  • LinkedIn strategy
  • Websites development
  • Social media strategy 
  • Sales & business strategy
  • Education & support
linkedin revamp services social star

LinkedIn Revamp

  • Customised LinkedIn profile with professional biography & employment history
  • Quality Headshots
  • Content & networking strategy
website design

Website Development

  • Beautiful & user-friendly Squarespace design
  • Content & web strategy
  • Training & support

Consulting & Training

  • Career transition advice
  • Digital marketing, sales & business strategy
  • Group training & workshop facilitation 
marketin support

Marketing support

  • Copywriting for websites, blog articles & sales scripts
  • Content marketing strategy & management
  • Sales & LinkedIn outreach strategy


  • Launch a new business
  • LinkedIn 
  • Digital marketing & Social media

Some of Our Trusted Business Partners


How we work


Assess your current brand to advise on your future career


Build digital assets to communicate your personal brand powerfully 


coach you to leverage your brand & attract the opportunities you want

We believe in Digital Attraction = e-ttraction™

Knowing what you want, putting it 'out there' & knowing how to get people to pay attention - opportunities will seek you out, not the other way around. 


creating a powerful brand book

'Creating a Powerful Brand'

What does it take to create a powerful brand? This book explains it all with actionable tips & practical advice

You should grab a copy of this book if you are looking to attract career opportunities or generate business referrals. This book will guide you a step by step process of how  to construct your personal brand by starting on the right social media platforms and uncovering your brand personality as knowing thyself is the first step towards a fulfilling life. 

Just fill in your details and we will send you one immediately!

what our clients say

Andrew and his team have taken my idea & turned it into a product with a website, digital assets and a strategy & plan to leverage these into a sustainable business. His Social Star business has been the missing piece of my marketing puzzle that I have been looking for for many years.
I have worked with Andrew as a consultant on digital media activities for the LifeCare practices. More recently he has assisted with brand development of the Practices as well as personal branding for me and some of our practitioners. He is knowledgeable, up to date and sift through what is a difficult medium to navigate. I would highly recommend his consulting services.

Client feedback from our Launch in 12 weeks course

What Jules Lund says about Social Star?


Some Of The Awesome Clients We Have Worked With