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Personal Brand Workshop

$500 plus GST per session

$500 plus GST for a 90-minute session

You just need some guidance & expert advice to bring clarity to your personal and business strategies, our consulting sessions with our Consultants provide you with a roadmap and step-by-step guidance on:

  • How to find and communicate your passion & core value proposition

  • Products development strategy

  • Sales & Marketing Strategy

  • Personal brand strategy

Hi Andrew, I just want to say thank you again for today’s workshop. It reconfirmed where I’ve been wanting to head to. It’s brilliant! I’m sure we will talk more in the future. Hope you have a lovely weekend. Cheers, Shumin
— Shumin Xi
Thank you Andrew, we both found it very rewarding and are looking forward to new horizons.
— Simon Christie
Hi Andrew,

Thanks for your time and input today! I found the session really
helpful. Looking forward to doing some work together!


Personal Brand Annual Planning

$500 plus GST per session

$1,500 plus GST for a 4 hour session

You need a full personal brand plan for the next 12 months. Utilising our unique e-ttraction one page brand roadmap we clearly articulate your Mission, Target Market, Content roadmap and Sales plan to meet your revenue and lifestyle goals. 

Our Personal Brand Consultants will work with you and your team (max 3 per session) to ensure you achieve the following outcomes:

  • How to find and communicate your passion & core value proposition
  • Products development strategy
  • Sales & Marketing Strategy
  • Content marketing & social media strategy
  • Answer your digital related questions

Building Personal Branding Assets


We build your personal brand digital assets to create a strong & authentic online presence to attract either career or business opportunities you desire. The main elements of a strong personal or business brand include:

social media

Personal Branding

  • Brand workshops x 3
  • Full LinkedIn Profile Revamp
  • Personal website development
  • Marketing & Sales Strategy
  • Social media training
  • Content strategy
  • Sales funnel design


$8,000 plus GST

website development

Website Development

  • Personal Website
  • Business Website
  • Web copywriting
  • SEO & web strategy




Starting from $2,500


LinkedIn Profile Revamp

  • Professional Profile Picture
  • Professional Biography
  • Customised Tagline & Banner
  • Profile updating & Consulting




$2,500 plus GST

Digital marketing support

Social Star specialises in building the digital eco-system for Professional businesses. Choose the package that suits you the most or contact us for a customised solution for your business.

brand building.jpg

Personal Brand - silver


(minimum 12 months)


  • Personal Account Manager
  • Weekly WIP meetings
  • Creation of annual content plan 
  • Monthly strategy review with Marketing Manager 
  • Adding est. 60x connections per LinkedIn per week
  • Posting content on social media 
  • LinkedIn optimisation
  • Squarespace website management
  • Unlimited email support 
  • Access to Social Star University
  • Discount to Social Star courses 

Personal brand - gold


(minimum 12 months)


  • Everything in Professional Lead Generation package plus...
  • Podcast or Blogging support
  • Social media management of leads
full marketing support

personal brand - platinum

$4,500/ month*

(minimum 12 months)


  • Everything in Professional Lead & Content Package plus...
  • Hubspot CRM and content set up and management


  • Facebook and SEM advertising costs
  • Graphic design and photography
  • Content creation


  • Facebook and SEM advertising costs
  • Graphic design and photography
  • Podcast hosting


  • Facebook and other advertising costs
  • Graphic design and photography
  • Content creation
  • Hubspot licensing fees


  • Minimum of 12 months commitment
  • Auto billing required
  • * plus GST


  • Minimum of 12 months commitment
  • Auto billing required
  • * plus GST


  • Minimum of 12 months commitment
  • Auto billing required
  • * plus GST

Social Star Marketing Retainer Brochure

Individual Coaching

Andrew Ford, Social Star, coaching.jpg

Something a little more personal…

If one of the Social Star packages are not fitting your exact requirements, we offer individual and personalised coaching packages. Each of our Personal Brand Coaches (PBC's) is available for 1:1 coaching on a month by month basis.

For $1,500 per month plus GST you will receive 2x 60min strategy calls plus 1x lazer call per month.

These sessions are designed to take you through the Social Start 12x step e-ttraction model to build powerful personal and business brands. This format provides greater flexibility in the focus of each session and a more bespoke solution.

This product is application only as we seek a strong fit between our PBC's and your specific needs.

e-ttraction Coaching Framework

Time Requirements:

  • Meet fortnightly for strategy session 60min either face to face or Google hangout,
  • The onboarding first month we meet weekly to set you up for success and review the first four modules of the program
  • plus one unscheduled lazer call during the month 30min when required,  
  • Reasonable text and email support.
  • Minimum 6 months process to complete the program, 12 months recommended.

Other features:

  • access to Social Star University 12 step learning system free (normally $49 per month),
  • a free hard copy of the book ‘Creating a Powerful Brand’ by Andrew Ford
  • access to the ‘Launch in 12 Weeks’ Facebook group to meet like minded peers
  • invitations to attend Social Star events at reduced prices
  • access to the suite of e-ttraction templates and resources (over 20x eBooks)


  • Clarify value proposition, target market and goals
  • Set clear intentions for the business
  • Build personal brand assets to effectively market the business (website & social media)
  • Training on social media and SEO
  • Create a compelling pitch to generate referrals
  • Develop an ‘e-ttraction 5 point’ content plan
  • Develop an ‘e-ttraction 4 step sales process’
  • Launch the business and get first paying client
  • Creation of 12 week sprint action plan


  • Agreement signed and direct debit payment schedule completed
  • Month 1/Session 1: Onboarding. Once payment has been received the first session is a longer one to do the onboarding (book dates in the calendar, document the process, enrol you in the Facebook group, set up Social Star University) and prepare for the coaching first weeks session. Pre-work: SSU Understand weeks 1- 4,
  • Month 1/Session 2: Review Values module
  • Month 1/Session 3: Review Personality module
  • Month 1/Session 4: Review Lifestage & Resource module.
  • Month 2/Session 5: Pre-work, Intentions module.Review Understand module and set intentions
  • Month 2/Session 6: Pre-work, LinkedIn & social media module. Review LinkedIn & any other social media and suggest make adjustments.
  • Month 3/Session 7: Pre-work, SEO & websites module. Review current personal SEO results and discuss personal website.
  • Month 3/Session 8: Pre-work, Content & connections module. Review current database and content.
  • Month 4/Session 9: Pre-work, Pitch module. Create Pitch
  • Month 4/Session 10: Pre-work, Close module. Review sales process.
  • Month 5/Session 11: Create 12 week sprint plan to goal
  • Month 5/Session 12: Check in on 12 week sprint and plan future accountability

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Terms and Conditions:

  • Requires auto billing via direct debit payment plan so please have a credit card available.
  • Doesn't include production of any digital assets (e.g. websites, photography), these will be quote as required.
  • There is no lock in contract, either party can cancel the agreement with 30 days written notice, however the minimum expected length to value is 3-6 months.
  • It is expected that both parties will attend each scheduled session, however if sessions are missed they will be re-scheduled.
  • Exception is public holidays and scheduled breaks, the reasonable test applies that some sessions will be missed due to holidays.