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Tip 7 - Getting Prospects To Connect With You Online

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One of the most common and overlooked mistakes that we see from clients is “not displaying their contact details online or having an outdated, incorrect one”.

It’s a simple but critical error to make it hard for prospects to find your phone number and email address online. Imagine you have worked hard to get your name, your business and products on the front page of Google, a prospect clicks through to read about you, loves your brand and wants to call you, but can't - what a waste!

Fix your contact information

It's a simple problem to fix, but many people don't think about it or check their digital assets regularly enough. Start with a review of all your online sites. Ensure that your website has the phone number, address, email address and contact tab on the front page of your website. The best place for a phone or contact button is on the top right of the screen and again in the footer. Then it will appear on all pages of your website.

In social media, most sites have a place for you to put your business website link, email and phone number. Make sure this on your business and personal media. Why put it on your personal social? Two reasons, friends often become clients or refer others to you and secondly, personal social still appears in Google search results so prospects might see these sites and want to check out your website. If you don’t tell them where to go, they might just find someone else.

Here are some specific tips regarding social media sites and contact information:

  • Google plus: make sure the address is up to date, it has the correct business hours, a photo of your office, phone number and website.
  • Personal LinkedIn profile: update your contact details under the Contact tab, beneath your profile picture. Check your email address, is it your business one? If you are looking for a new job perhaps you want to use your personal email instead. The same applies for your contact number. And have you taken advantage of the three website links?
  • Facebook: make sure you include your website and contact details on both your personal and business accounts.
  • Twitter: make sure your profile is pointing to the correct website.

How much information to put online?

One challenge of putting all of your contact information online is that everyone can easily access you, whether you like it or not. We believe the benefits of being contactable, however, outweigh the detraction.  In some industries it might not be appropriate to put your mobile phone number on your website, or your personal email address on your Facebook page.

The information you put online doesn’t have to be personal. It has to assist your audience or prospect to be able to move to the next step in the sales process. In some cases we have directed all prospects to the website to fill in a webform and capture their details. Some people prefer to use email over phone and visa versa.

One thing to remember is that you will have a communication preference, and so will your clients. If you prefer email and a prospect prefers to call you, would you give up that prospect over having them call? That could be the outcome if you don’t allow the prospect to communicate in their preferred method.

For instance, if you are open to a new job and a recruiter wanted to contact you to gauge your interest, do you want them emailing you at your work? Your company has access to your emails so perhaps have a personal email and your mobile phone number easily accessible.

If you run a business and prefer clients to visit your website, rather than providing your personal contact details, know that you will lose many prospects who don’t want to follow your process. Is the efficiency of the process more important than the new business?

In the next blog we will discuss effective calls to action.

Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.

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