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Tip 3: Optimise Your Personal Brand & SEO On Your Business Websites

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Business SEO is very similar to personal SEO, in that you are trying to get the first link in a Google search result. But they can be related as often when you Google someone's name, a business website will appear. To take advantage of this additional boost to your personal SEO from your company we have some tips and tricks to assist.

Leverage Company Website

Let’s begin with how to use a business website to boost your career. If you are working for a company it’s a great idea to leverage their brand for your benefit. To do this you want to be found when someone Googles that company. Obviously, it depends on the size of the business and your current role in it, but the strategy is the same. You want to be recognised for the impact you are making and no one will know unless you tell them.

There are several ways you can effectively do this with a little effort.

  1. Volunteer to write some blogs for the company so your name gets some SEO love. Blogs don't have to be long and complicated, simple is usually the best and avoid company specific terms and acronyms. Start thinking about the questions customers ask you the most and write an easy to follow answer to that one problem.
  2. If you are senior enough, your name, photo (with correct Alt tags) and biography should be in the About section of the company website. Board members, senior staff and anyone public facing should be on your business website so clients can look you up before meeting you. It's great for your personal SEO as it will provide another business link to your name and if your company is large then it should rank highly.
  3. If you can get in front of the press to represent the company that can work wonders for your personal reputation. Volunteer to be the face of a particular project, it could be a high-profile business project a charity or social event. These are awesome for your LinkedIn profile and resume too. Be sure you have permission and media training for this tip.
  4. Get one of your projects or articles published in an industry journal or magazine. Your company gets kudos and you get your name represented by a third party publication, win! These tend to rank highly in SEO as they get a lot of traffic to their website so will give you a great SEO boost.
  5. Enter your company in an awards competition. The barrier to doing this is the amount of paperwork required. If you volunteer to do this, the company will thank you!

Leverage Social Media

  1. Start with your LinkedIn profile and ensure you have your company URL link in your contact information (see below).

 

 

2. In the experience part of your profile, list your current role and ensure the company logo appears. This will only happen if they have a LinkedIn company page. Add a paragraph or two about what the business does and what your role is. Then list your achievements, any projects you are proud of and don’t forget to place visual images (pictures, videos, slideshows) as they tell a thousand words.

If your company doesn't have a company page, then volunteer to build one for them and do our fast start LinkedIn course here.

3. Add the company name to all your personal sites that could assist in building your brand. If you would be embarrassed for a referrer to see the site, don’t link it your business! For example, if you are a copywriter then a personal blog would be appropriate to link to the business, but Facebook might not be.

4. If you are a Twitter user post photos and comments related to the business and @yourcomany name and #theeventorconference

There are so many ways to link yourself to the business in websites and social that these are just a few tips to assist you in getting started. If you are interested in learning more about how to apply these to you specifically book in a free 20 minute brand assessment with Social Star.

P.S. If you are looking to boost your career or business in 2017, download our “10 Personal Marketing Tips” ebook here.

 

Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.

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