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10 tips to build a Powerful brand to double your income

Andrew Ford, kid office.jpg

Business in the digital world.

Over the last 10 years, digital has massively altered the way we communicate and work. No big surprise there. We all know social media, Google, and mobile technology have fundamentally changed the way we do business and interact with other people. The biggest surprise, however, is the way people get information and network in just the last few years.

Whether you are in a job or running your own small business, the effects are the same. Some of the best jobs opportunities and the best clients can’t be found or searched for, they have to find you. We call this a referral.

Referrals are as old as business. The difference today is that the vast majority of people will do their research on anyone recommended to them prior to making contact. That means people are Googling you regularly; whether you like it or not. It doesn’t matter if you are in the job market, wanting to start your own business or already running your own small business. The best opportunities start with a referral, and the best way to get more referrals is to have an attractive (or e-ttractive as we call it!) online brand.

How to build an e-ttractive and authentic online brand?

It’s no longer your choice to have an online brand or not. Whether it’s your Facebook or Instagram page or LinkedIn profile, we all have an online presence. The challenge is how you use it to attract the opportunities you want.

Even if you choose not to be online, that creates a brand impact about you, of being conspicuous by your absence. Are you considered ‘behind the times’ because you don’t have LinkedIn or just a social person who is not serious about business if all you have is Facebook or Instagram? It’s all about perception and “what Google says about you” is most people's first perception of you.

Luckily what appears in Google can be controlled.

I’m sure many people would be thinking, this is all too hard! Or I don’t know much about digital so how can I manage Google? I understand. However, it’s better to manage your online brand for the benefit of your career and business, rather than leaving it to chance.

We are here to help!

For most people, the starting point is to know what your online brand is right now?

To find out, simply type your name into Google and you will see what others see. Can you even be found?

What is the top link? Does it represent what you would like your potential employers or customers to see? Any photos that you would rather not be there.

Do you like what you see?

If not, don’t panic!

Below are our top 10 tips to build and manage an attractive online brand for your career success to beat the competition:

1. Ensure you can be found on Google

2. Maximise your personal SEO

3. Optimise your business presence on Google

4. Get found for your niche

5. Build a website that performs

6. Optimise LinkedIn with great content

7. Leverage your personal social media for your career and business benefit

8. Get referrals to take the next step

9. Create a clear call to action that works

10. Leverage your brand with paid advertising

In the next 10 articles, we will cover more details of each tip to help you build an effective. e-ttractive and authentic brand for your career or business success.

If you are motivated to get to the next level, subscribe and these blogs will be delivered to your inbox weekly.

Let’s have a great 2017!

P.S. If you want to see how e-ttractive your current brand is, click here to take our free “E-ttractive Personal Brand” Test.


Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.