Enjoy this guest post from John Pryor who has turned his career from successful Rugby coach to digital strategist:
"Every industry is subject to sweeping changes from time to time, and it is indeed rare that any industry can point to any constant that has remained solidly in place over time. With regard to SEO and digital marketing, the only identifiable constant thus far has been its consistent evolution. SEO and digital marketing pros have to remain keenly aware of the changing nature of the industry and must work to develop new strategies that are highly effective and in keeping with any and all new developments.
Through research and statistical analysis, industry professionals can remain in an ideal position to generate consistently outstanding results even in the face of constant change. For John Pryor, strength and diligence regarding statistical analysis is particularly important to ensure consistency in any industry, and a number of recent stats seem to telegraph the direction in which the SEO and digital marketing industries seem to be headed.
Out of all of the currently available stats, however, one seems to stand out from all the rest: While 47 percent of digital marketing professionals recognize SEO as one of the most clearly and consistently effective strategies at their disposal, 39 percent of industry professionals also cite its difficulty in implementation. To paraphrase John Pryor, rugby and SEO are not all that different, particularly considering the fact that many recognize the importance of rugby strength and conditioning but simply do not know how to properly train for improved performance.
Clearly, the same issue is becoming increasingly apparent in the SEO industry. Digital marketers are all too aware of the efficacy of SEO but have found it difficult to keep up with all of the rapid changes that affect SEO strategy with such great frequency. While it is indeed necessary to continue to ensure that digital marketers are aware of best practices for SEO, the most ideal measure is to demonstrate how to analyze recent developments for the sake of creating new strategies for generating consistently exceptional results.
For anyone who has been able to stay ahead of the curve in SEO, this is not incredibly difficult to accomplish when there is a clear commitment to incremental adaptation. However, those who are less attuned to these consistent changes may find it difficult to completely overhaul their SEO strategy based on broader developments. In these circumstances, the importance of constant and incremental adaptation has to be reiterated and reinforced. It is especially critical to emphasize the benefit of focusing on making minor updates with increased frequency as opposed to making major updates with reduced frequency."
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