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A Study in Momentum

Almost everyone is familiar with the term momentum. Put simply, it's the drive to continue doing what one is doing, whether that drive is applied to a person, animal, event or inanimate object:.

Those who have ever studied physics or engineering, would also be familiar with the equation from which we derive the value of momentum. We'll call this the scientific term:

And finally how would we describe in velocity a similar way? Well, given is essentially speed and direction, or the rate of change of an object's position, I think we can also agree on the following statement:

If we agree that all the previous statements are correct, then the following must also be true:

So, based on scientific proof, the drive to continue doing what one is doing is 100% equal to how important the task is, multiplied by the amount of effort we put in to moving it forward.

Lose either of these, and we lose momentum, and we all lose momentum from time to time.

Sometimes we do things passionately for so long, but all of a sudden the momentum goes, and we just can't get it back. Often we leave it for such a long time that we find it too hard to pick up again. This is just a function of elementary physics:

We also lose momentum when we either lose sight of the value we originally placed on the task. This is just basic economics:

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The problem is that often to try and regain the momentum, we focus on what's missing - either we try to find the value we lost, or we just try to force something we forgot back into our day to day activity, hoping we will regain that momentum.

More often than not, either method fails.

Rather than focusing on what's lost, focus on what still works - you'll still balance the equation and increase your momentum. If your momentum's gone because you have lost your drive to push things forward, focus on the value of the task, and you'll get back that momentum. If you've lost sight of the value, just focus on the work to push your task forward, and the momentum will return.

It's in the formula, and the formula doesn't lie.

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.