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5 Types of Linkedin Profile Pictures to Avoid at All Cost

As you would probably be aware, its best practice to get a clear profession head shot for your Linkedin account. Developed through 40,000 years of facial recognition fine-tuning, our brains make up split second decisions on whether to associate with an individual. On the other hand, here are 5 types of Linkedin profile pictures to avoid at all cost! 


1. Outdated Blurry Pictures

Is your profile picture from 10 years ago when 2.0 mega pixel phone camera were the hottest feature? By displaying pixelated and outdated pictures, it gives the impression that you couldn’t care less about your professional image. 


2. Self Portraits

Save the self portraits for Facebook and Instagram. The casual practice of snapping a self shot comes across as hasty and unprofessional. Instead, hire a professional photographer to capture a shot with carefully measured lightings and angles. Its a safer bet than your self-proclaimed ‘selfie’skills. 


3. Inappropriate Dressing

A good rule of thumb is to be dressed for the photo similarly to how you would for an important meeting. Hence, your Sunday beach attire is a strict no-no! 

On the other hand, take into account the industry that you are working in. If you are a sports trainer for example, wearing sportswear for the photoshoot is preferred over corporate outfit.   


4. Party Pics

A picture of you with your mates on a drinking night out is great in showing your fun and adventurous personality. However, that is not the professional image which is best suited for Linkedin. Instead, your profile picture should be taken against a plain background where the focus is primary on your facial features. 


5. No Picture

Did you know that adding a profile picture makes it 7x more likely to be viewed by others? By excluding a profile picture, you relegate yourself to one of the many faceless profiles on the vast Linkedin network. 

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.