!DOCTYPE html> insert_pixel_code_here

3 Questions with Andrew Ford - Digital marketing in the future.

From having years of experience in marketing and management, to launching his own business in personal brand management, being a father of two beautiful children and writing a book, Andrew ford (Founder and Personal Brand Coach of Social Star Personal Brand Management Company) is a multi-talented man. He has always been a high achiever- scoring distinction in his Masters at RMIT University. Together with academic achievements he is also very passionate about staying active and really follows that path. From karate, to skiing, triathlons, to swimming he has done it all. I are extremely excited to present you with a piece of his thoughts in regards to the upcoming marketing trends in digital media.

We asked him three different questions to which he answered with an open mind and heart. Some of the snippets from the question and answers are as followed:

1. "In this era of new businesses like Airbnb, Uber etc, do you think existing traditional businesses should try to replicate how these new companies operate to stay competitive and be more attractive to the next generation?"

 I think the proliferation of digital devices and always-available Internet is massively changing the way we all live and work. It is already impacting many industries but will progress to many industries in the next 10 years. That said some industries are not suitable to this change because of necessary centralisation, such as hospitals, emergency services, telecommunications, mining etc.

Andrew also gave us the example of UBER, a well-known upcoming transportation alternative that provides the clients, drivers and the transportation industry many flexible options that are highly necessary in this generation of technology and quick deliverance.

Andrew has promoted digital branding in many of the companies he has worked in before. Therefore, we thought it would be a good idea to ask him his thoughts on traditional branding and the upcoming trends of digital marketing.

2. Traditional marketing techniques are under fire for being out-dated and ineffective.  Do you agree and to what degree do you think clients should adopt a pull approach to their products rather than the traditional push paid advertising. 

 "The choice of traditional and digital is really a question of how big is your consumer base compared to the population. The larger the percentages of the general population you are targeting the more mainstream the advertising platform. Then review their age, location and media habits and match the media choice to fit your audience. Finally what is the product you have and how can you effectively communicate it to them - words, pictures, and video, as this will cement your media choices."

I am sure many of you wonder if digital branding is taking away the importance of branding agencies in today’s world. We asked Andrew where he sees his firm in the next 5 years, here is his response…

"Social Star helps business people get their personal brand online to attract opportunities. Currently we do this in 1 on 1 consulting so we are limited to how many people we can help. In the near future we will be providing an online solution called Social Star University to aid students, professionals and small business owners gain the practical knowledge they need to build their e-ttraction brand. 

After that is launched we will complete our fully integrated platform which links your social media to our University so as you learn to methods, you can apply them directly to your online presence via our smart tools. Thereby assisting you to build the digital components of your brand. 

Clearly, even if there are many sources out there that can help you with personal branding but there will always be a need for people to get some help from branding agencies, a place where they can get all the information they need and ask an expert if they are on the right track with their business and marketing."

Interesting! Have more questions that you would like to ask the expert himself? Come to our event on the 6th October at 6:00pm to see Andrew Ford discuss further issues surrounding digital market and its effect on people today with 3 other industry experts and ask him any question you like face to face.

 For more information VISIT HERE

 See you there ;)


Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.