New to Linkedin? Here's a quick 10 step checklist to get started!
1. Professional Name
The name you display should be the one that appears on your business card, as well as other social media networks (e.g. Twitter, Facebook, Google+). Consistency is key towards strengthening your brand and enabling searchers to find your profile cross-platforms more easily.
2. Professional Profile Photo
Did you know that adding a profile picture makes it 7x more likely to be viewed by others? However, a photo of you at the beach on Sunday will not cut it. Instead, aim for a professional photo where you display a clear headshot.
A good rule of thumb is to be dressed for the photo similarly to how you would for an important meeting. Hence if you do not normally wear a tie, take it off during the photoshoot!
3. Brand Professional Headline
Did you know that you are able to alter your professional headline, not necessary displaying your current position? This is advantageous as you can better tailor it towards viewers, who may not know what your position and expertise entails.
Here's an example - Instead of informing viewers that I am the founder of Offensive Digital, I list that I am a 'Marketing Expert experienced in Social Media focussing on Digital Personal Branding at Social Star Agency'. This way, I able to effectively demonstrate how my expertise benefits them.
4. Customize Your Profile URL
While it is a subtle element, customizing your profile URL shows that you pay attention to small details when it comes to personal branding. Simply head to 'Edit' and type in your desired URL. In my case, I have tailored my URL to au.linkedin.com/in/sirford
5. Optimize Your Location
While Linkedin is a global network, people tend to search for professions in specific locations such as within their immediate proximity. Optimizing your location allows you to be found by contacts closed to you.
6. Align Your Industry
Similar to optimizing your location, displaying your industry allows you to be found by people who may be searching for particular industries and skill set.
7. Contact Details
One of the popular goals of Linkedin is to allow viewers to contact you regarding opportunities. By including contact details such as email and phone number, you make their task much easier in contacting you.
8. Get Endorsements
Endorsements is a great way to 'social proof' skill sets and expertise that you claim to have.
As the average number of endorsements per user is 5, this presents a great opportunity for you to stand out! One way to start is to highlight to connections about particular skill-sets they had witnessed while working with you. Also, do not forget the power of reciprocity by endorsing them in return!
9. Gather Recommendations
Long gone are the days where you printed out personal recommendations for job interviews. In its place are recommendations displayed digitally on your Linkedin profile.
My advice is to be pro-active, rather than passive in gathering recommendations. Take the initiative to contact ex and current colleagues to write you a recommendation. Also, do offer to pass them more information about your role and expertise in order to make their write-up task easier.
10. Embrace Visuals
A picture speaks a thousand words. Linkedin certainly understands this by allowing you to add video, image, document and presentation to each position that you havelisted.
Therefore, spice up your profile byadding visuals to make your professional experience come to life! It could range from screenshots of your achievements to video explaining your vision. The use of visuals is limited only by your creativity, really.