Congrats on deciding to start a Youtube channel!
As video content becomes increasingly popular, the number of video consumers is increasing rapidly. 6 billion hours of videos are watched every month to be exact.
It is also a prime media platform compared to traditional media. YouTube reaches more U.S. adults ages 18-34 than any cable network.
If you are not sure where to start, here are some tips tailored for beginners like you.
First off, you need to brand channel by adding a logo and banner.
For the logo, the best practice is to upload a 800 X 800 px image. The format should be JPG, GIF, BMP or PNG (no animated GIFs).
Just beware that formatting the banner can be slightly tricky. Youtube displays your banner in different formats according to your viewing device. Hence you should ensure that your core message fits into the rectangular space located in the centre i.e. 'Text and Logo Safe Area'
Add Social Links
Youtube is considered a social media channel, and you can use it to display links to your other social media platforms.
This present key benefits such as providing viewers with extra touch points to gain familiarity with your brand, while increasing your followers across various platforms.
Display Custom Thumbnail
Like it or not, Youtube displays a thumbnail of your video in your video gallery. This is your chance to grab viewer's attention and create enough intrigue for them to click on your video.
The default thumbnail is a randomly taken frame from your upload video. While this might be the more convenient method, it might result in less than flattering images such as you talking with your eyes half closed and mouth in a weird shape (probably not the best option).
The alternative is to create a custom thumbnail, including an image that arouses curiosity or gives a brief impression on what to expect. In addition, you can include captions to emphasise the topic of your video.
Important pointer in videography - People can excuse you for poor visuals. But with poor audio effects, the video is all but useless and a waste of production time.
Even if you are positioned near the camera, audio distortions such as room echoes and other people breathing can hinder the audio recording.
Therefore I recommend you invest in a set of lapel microphone (see image above). It is typically linked from the camera and the mike part is clipped onto your shirt. From which you can continue speaking as per normal.
If you plan to speak to the camera from long distance or move around during the shoot, a wireless microphone could be a better option. This functionality comes with a higher price tag, typically costing above $800.
Lighting is critical to producing a video that comes across as both presentable and credible to the viewer. Just like good photography, you want to ensure that the lighting rays are landing on your face with the right intensity.
Positioning the lighting source from the back of your head would result in your facial features being darken. That has the effect similar to showcasing an evil character in a movie!
If you are unable to manipulate the position of your light source, then changing your positioning is the next best option.
Over To You
Here are some key tips to kickstarting your Youtube channel, starting with the channel branding and shooting your first video.
Any other questions setting up your channel? Do let us know in the comments below.