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Crafting A Killer LinkedIn Headline

Most people might be wondering why a killer LinkedIn headline matters. After all, it is just a few words on a profile. But imagine this…

You are scrolling through LinkedIn and find an inidividual that displays him as the CEO of XYZ company. Being clueless on the value or expertise they can offer, you glance over their profile and continue scrolling. 

This means that from first encounter, they had already LOST the opportunity to impress you with their experience, skills and unique value proposition (USP).  

Although LinkedIn defaults your headline to your current job position, it is too valuable a space to waste on generic descriptions!  

Instead you should here are some questions you should ask yourself when you are crafting a killer LinkedIn headline.

1.  Describe Yourself With An Adjective 

Start with an adjective which describes your position in your industry. It could be Expert, Professional, Passionate or Experienced. I chose ‘Expert’ for mine as I have 20 years experience, have several degrees and have published a book on the topic. I feel I have earn’t that title. 

2. Your Profession Or Industry  

Think about this – people have a need to classify others in order to make sense of who they are. Therefore the same should apply to your headline. For example are you an Accountant or Architect, perhaps a Carpenter or Writer?

These simple descriptions help us to understand the context of who we are reading about. I chose ‘Marketing’ for mine as that is my formal qualification and what my job title was during my corporate career.

3. What do you specialise in?

Don’t get me wrong, there is nothing terrible about being a generalist. But if you have a toothache, would you go to a dentist, OR go to a general practitioner (GP) that had a bit of exprience in dentistry?  

If time and cost is not an issue, most people would typically flock to the expert. Claiming that you are an expert in something shows that you have dedicated effort to master a particular field. It gives people the credibility that you can do a great job. 

In my case, I choose ‘Personal Branding’ and ‘LinkedIn’ as my niche. This let my prospective clients know that even though I am a marketing expert, I possess a deep knowledge base in those areas. 

4. How do you benefit them? 

The final part is possibly the most important, that is how you help others. The reader of your profile really only cares how you can possibly help them. Before they even read your profile they will read your tag line and if it doesn’t match their needs, you might miss out on that perfect job. 

It is imperative that your description honestly reflects what you would love to do for work. If you find a match for someone who needs someone just like you, the chances of you getting the job you truly love skyrockets. 


These are four questions you can start asking yourself when crafting a LinkedIn headline. It may take a bit of effort to formulate and tweak it, but is well worth the investment in creating a solid first impression. 

Has this been useful in writing yours? Do let me know in the comments below! 

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.