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Productivity: How To Get More Out Of Your Time?

You started work at 9:00am this morning. It is now 5:00pm and you still have tons of work to do. How did that happen? You thought the 'To-Do list' will keep you on track. Then how did time catch up on you and rushed past you like a tornado? We all have the same problem! Losing time while we work long hours every week can happen to us all. But how come people like Jack Dorsey (Running two companies- Square and Twitter at the same time) be highly productive, when he has the same 24 hours as us? 



If you are trying to use your time effectively then the first key resource to improve on is well.. Managing TIME!

You can’t increase or negotiate your time, therefore learn to make the most out of it! Here are 3 golden rules to time management. 

  • Create achievable goals
  • Learn to say NO
  • Use Pomodoro technique 

Create Achievable Goals  

We all know nothing kills time like vague and unrealistic goals. Imagine if your boss tells you to make a marketing plan. That's it! A marketing plan! you don't know what type of marketing plan it is, what for, or by when! Yeah, life would be much harder then! Therefore it is imperative to put these goals in order and have SMART goals.  

SMART goals


Now instead, imagine your boss ask's you to make a day-to-day social media marketing campaign for your company's twitter account and increase it's response rate. Now, is your goal-

Specific: What is it that you want to achieve? 

Measurable: How will you demonstrate and evaluate the impact?

Achievable: Is it realistic, given the resources you have available to you?

Relevant: Is it directly linked to the goal?

Timely: Will the work be done by the expected deadline? 

A good example of a SMART goal would be-

'Every workday, I will schedule and publish 10-12 tweets from our company Twitter handle, and I will respond to comments within one hour of receiving them.'

Learn To Say NO

Your kindness and tendencies to help others can cost your business. As your career rises and your business blooms, you will get a lot of requests from people for advice. I know, it feels good to help others. After all, helping someone 'for a minute' is not going to hurt your productivity, right? Now add all those extra minutes and multiply it with the amount of people you try to help. You many not realise it at the time but it puts a massive 'glitch' in your everyday work. 

Don't get me wrong, I'm not saying don't help anyone at all. Instead learn this trick to minimise those efforts. 

Allocate specific theme to each day of your week. For example: you know on Thursday you need to focus on the development of your business and partnership with others that can benefit both parties. You can now book coffee meetings, Luncheons and more with these people weeks in advance. 

Theme your week



Pomodoro Technique  

Here is an example of how you could break a bigger task into smaller chunks according to time. If you had the task of preparing a content marketing calendar for the month of December, you would then allocate time to do this task and break it down into three sections-

Pomodoro technique


  • Research: check out your competitors as well as your customers. What type of content are your competitors publishing? Is there a specific type of content that your customers like to see from you? How often should you blog, offer e-books and free templates to your customers? Now, take a break for 10 minutes before writing up your calendar. 
  • Writing: I personally use a pre-made monthly calendar template to make my life easier and take the little tasks out of my writing time. Ps: Download this template at the end of the blog. 
Monthly social media campaign calendar template


  • Editing: After your quick break, go through your calendar & re-evalaute it before launching the campaigns

I know life can get in the middle of schedules. You may need to pick up your children from school, or make it to that dentists appointment, even paying bills can take a huge bite out of your time. Schedule specific time to complete 'small tasks'  in your day so that it does not disrupt your day to day schedule. Learn how to create SMART goals. Follow your fixed schedule and learn to say no to tasks that are not adding value to your business and life. 

As promised, here is a social media strategy kit for you to use and save your precious time. You’ll find tips and guidance in the form of audio, video, SlideShares, ebooks, benchmark data, Excel template (monthly calendar), PowerPoint templates, one-on-one help, and more! Click below to download your kit. 

Social Media Strategy Kit

Posted by Tina Dochana

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.