It's that time of year again! With all the fun of approaching festivities and holidays taking over our work lives & social lives, we know it's hard to look past the fun and remember that there are things to be done.
We are here to remind you that the New Year is on the horizon and now is the perfect opportunity to refresh your business, marketing and rebrand yourself and your image in the coming year. Your businesses deserve a chance to freshen up and come ready in the New Year with a clean slate too! Do not wait until the festivities are over, start planning and taking actions now.
Remember what you said last year, or the year before? 'This can wait, I will start working on my brand when I come back from holidays', 'I will start when I have some free time earlier next year', or 'I will get on it when I'm less busy!'. Reality is, you are not alone, most people think the same way! But let's face it, first day back to the office, it's likely that you will get lost in the day to day running of your business and get so caught up in keeping things running smoothly that you won’t take the time to look at the bigger picture.
Time flies! As time passes, your branding runs the risk of becoming outdated. Which is why NOW is the perfect time to take a look at your business as a whole to find ways to refresh your brand. So think different! Let's beat the competition and put the ground work before the festive season, so that you'll be kicking off 2017 from a running start and ready for success. Here are 4 main protocols to follow in the digital branding world.
Let's make 2017 your best year ever!
Personalise your brand
In order to connect with your target audience it is important that you have an authentic brand. To build a brand that represents you, you need to answer these questions:
1. What do you and the service you are providing stand for?
2. What value are you and your service adding in your customer's life?
3. How would you like to be perceived by your target audience?
With these answers, you can now re-evaluate your unique message and position it to your target market.
Have a read of 'Fat Duck Comes To Melbourne: Lessons On Personal Branding' for more examples of personal branding
The Importance of having a Website
60% of small businesses (including solo businesses to 2-5 people businesses) in Australia do not have a website. However, 83% of the businesses that have a website agree that it gives them a competitive advantage over other businesses. A Website lets you provide information about you and your business as soon as your target market come in contact with you. Therefore, it is important to keep your personal & business websites looking good and updated.
Read 'Top 5 Tips On Building Websites For Professionals' for more tips
The Importance of LinkedIn
50% of linkedIn users think they are more likely to use a service/product if they were connected to the business through LinkedIn.
LinkedIn is a great networking tool to help you display your talents and that of your business, share educational content that attracts new leads, as well as connect with other professionals that may be helpful to your business. As in the case of websites, it is highly important to keep your LinkedIn updated if you want to get the most out of it.
To learn how to improve your LinkedIn profile read '7 Tips For A Professional LinkedIn Profile' here
The Importance of Blogging
Leveraging the information you have provided online can be done in a few different ways. But researchers believe that after websites and use of social media, the most effective way to attract clients to your unique brand image is blogging. It informs your target customer that you are a knowledgeable & skilled person/business and you know what you are doing. Spreading your knowledge also makes you the leader in your industry. The "go-to" person for all! But if the content of your blogs or frequency of you blogging regularly is low, then the results wouldn't be as effective.
Read 'Unstick Your Blog: 6 Strategies To Get Back In Writing Flow' for more insight
Personal branding is a powerful marketing tool for you and your business. It is important to build authentic brands & keep it updated. Click here and let us know what you need help with. We will give you a call before Christmas to help you set up for next year.