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what is your new year personal branding resolution?

It's that time of year again! With all the fun of approaching festivities and holidays taking over our work lives & social lives, we know it's hard to look past the fun and remember that there are things to be done. 
We are here to remind you that the New Year is on the horizon and now is the perfect opportunity to refresh your business, marketing and rebrand yourself and your image in the coming year. Your businesses deserve a chance to freshen up and come ready in the New Year with a clean slate too! Do not wait until the festivities are over, start planning and taking actions now.

Creating a unique brand

Remember what you said last year, or the year before? 'This can wait, I will start working on my brand when I come back from holidays', 'I will start when I have some free time earlier next year', or 'I will get on it when I'm less busy!'. Reality is, you are not alone, most people think the same way! But let's face it, first day back to the office, it's likely that you will get lost in the day to day running of your business and get so caught up in keeping things running smoothly that you won’t take the time to look at the bigger picture. 
Time flies! As time passes, your branding runs the risk of becoming outdated. Which is why NOW is the perfect time to take a look at your business as a whole to find ways to refresh your brand. So think different! Let's beat the competition and put the ground work before the festive season, so that you'll be kicking off 2017 from a running start and ready for success. Here are 4 main protocols to follow in the digital branding world. 

Let's make 2017 your best year ever!

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Personalise your brand

In order to connect with your target audience it is important that you have an authentic brand. To build a brand that represents you, you need to answer these questions: 
1. What do you and the service you are providing stand for?
2. What value are you and your service adding in your customer's life?
3. How would you like to be perceived by your target audience? 

With these answers, you can now re-evaluate your unique message and position it to your target market.

Have a read of 'Fat Duck Comes To Melbourne: Lessons On Personal Branding' for more examples of personal branding

The Importance of having a Website

60% of small businesses (including solo businesses to 2-5 people businesses) in Australia do not have a website. However, 83% of the businesses that have a website agree that it gives them a competitive advantage over other businesses. A Website lets you provide information about you and your business as soon as your target market come in contact with you. Therefore, it is important to keep your personal & business websites looking good and updated.

Read 'Top 5 Tips On Building Websites For Professionals' for more tips

The Importance of LinkedIn

50% of linkedIn users think they are more likely to use a service/product if they were connected to the business through LinkedIn. 
LinkedIn is a great networking tool to help you display your talents and that of your business, share educational content that attracts new leads, as well as connect with other professionals that may be helpful to your business. As in the case of websites, it is highly important to keep your LinkedIn updated if you want to get the most out of it.

To learn how to improve your LinkedIn profile read '7 Tips For A Professional LinkedIn Profile' here

The Importance of Blogging

Leveraging the information you have provided online can be done in a few different ways. But researchers believe that after websites and use of social media, the most effective way to attract clients to your unique brand image is blogging. It informs your target customer that you are a knowledgeable & skilled person/business and you know what you are doing. Spreading your knowledge also makes you the leader in your industry. The "go-to" person for all! But if the content of your blogs or frequency of you blogging regularly is low, then the results wouldn't be as effective.

Read 'Unstick Your Blog: 6 Strategies To Get Back In Writing Flow' for more insight

Personal branding is a powerful marketing tool for you and your business. It is important to build authentic brands & keep it updated. Click here and let us know what you need help with. We will give you a call before Christmas to help you set up for next year. 

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.