Before I Was A Corporate Escapee, I Doubled My Income In Two Years With These Three Simple Techniques

 If you are anything like me, at times in your career you felt like you were just punching the clock. Wasting time until the end of the day when you can go home and chill out for awhile dreaming of your next holiday.  I remember my partner at the time always needed a holiday to look forward to just to get through the week. Hawaii, Fiji, Thailand we did them all to escape...  At that time I was working in a big IT company and pushing more gigantic computers into big corporate companies and hating the feeling of just being a cog in a big machine that didn't really matter.  Sure the perks were great but I felt there was more to life than just getting by and adding another investment property to the portfolio. I wanted to give back and have the feeling of helping people with real problems.    That's when I discovered the three secrets of e-ttraction.    At the time I was working for Sensis (part of Telstra) and playing around with digital marketing as it was the new thing in my industry. It was fun and more exciting than traditional B2B marketing we were doing at the time. It felt like freedom, having control of talking to end users and helping them with their marketing problems. I loved it and it showed in our results.    The first secret is love what you do.    But then a strange thing happened, people started seeking me out for my expertise in digital. I got invited to speak to groups, teach at Universities, celebrities sought my advice and I also got a lot of job offers.  What I realised is that I was in demand because my skills were considered unique. But how did they know who I was and what I was up to? How did they find me?  What I discovered is that they had a problem I could solve. Digital marketing was hot at the time and everyone was searching for good people. I had a big network and they were recommending me to others as I was doing great work because I loved it. Then they would check me out online to see if they liked me and looked credible on LinkedIn, Facebook and Twitter. Suddenly I was e-ttractive because they could find me.    The second secret is to be findable.    If you know anything about economics supply and demand, with only one of me and many job opportunities, my price went up. The greater the demand and restriction on supply equal the level of the price rise. The first job move increased my income by 50% and a year later I moved again and it went up another 50%. I thought they were crazy!  I was the same guy as before. I hadn't changed. Many others had the same level of skills. But because I was well positioned in my industry, I was more valuable than before. Just like a bottle of water that you can buy for 50 cents in Coles, but costs $2 in a vending machine and $5 in a bar. It's the same water, just different supply and demand conditions.  The truth is, your income isn't set by your job, it's the  perception  of what you can do and you can control your perception with your online brand. Of course, you have to demonstrate your value as people can only judge the value they can see. So show them your value don't just tell them. If you are a great writer, show them your blog. A great communicator, have a video of you presenting.    The third secret is demonstratable value.    Once you have all three elements in place you start to create e-ttraction.  “e-ttraction is the process of creating attraction by aligning your sub-conscious wants with conscious digital branding and marketing actions to create the opportunities you most desire.”  Today, I am excited to announce the first in our e-ttraction line of solutions for business people wanting to live a more fulfilling life -   e-ttraction career coaching  .  I will personally coach 10x new clients in our one on one BETA coaching program to help you find a more fulfilling job using our online learning process and private 1:1 coaching sessions.  To be honest, I never thought of myself as a career coach but I helped two clients recently e-ttract their dream jobs and I love it!  If you are not loving your career and feel like you are worth more than you are getting let's have a chat and see if this process is right for you.  Click here for your  free 20min brand review .

If you are anything like me, at times in your career you felt like you were just punching the clock. Wasting time until the end of the day when you can go home and chill out for awhile dreaming of your next holiday.

I remember my partner at the time always needed a holiday to look forward to just to get through the week. Hawaii, Fiji, Thailand we did them all to escape...

At that time I was working in a big IT company and pushing more gigantic computers into big corporate companies and hating the feeling of just being a cog in a big machine that didn't really matter.

Sure the perks were great but I felt there was more to life than just getting by and adding another investment property to the portfolio. I wanted to give back and have the feeling of helping people with real problems.

That's when I discovered the three secrets of e-ttraction.

At the time I was working for Sensis (part of Telstra) and playing around with digital marketing as it was the new thing in my industry. It was fun and more exciting than traditional B2B marketing we were doing at the time. It felt like freedom, having control of talking to end users and helping them with their marketing problems. I loved it and it showed in our results.

The first secret is love what you do.

But then a strange thing happened, people started seeking me out for my expertise in digital. I got invited to speak to groups, teach at Universities, celebrities sought my advice and I also got a lot of job offers.

What I realised is that I was in demand because my skills were considered unique. But how did they know who I was and what I was up to? How did they find me?

What I discovered is that they had a problem I could solve. Digital marketing was hot at the time and everyone was searching for good people. I had a big network and they were recommending me to others as I was doing great work because I loved it. Then they would check me out online to see if they liked me and looked credible on LinkedIn, Facebook and Twitter. Suddenly I was e-ttractive because they could find me.

The second secret is to be findable.

If you know anything about economics supply and demand, with only one of me and many job opportunities, my price went up. The greater the demand and restriction on supply equal the level of the price rise. The first job move increased my income by 50% and a year later I moved again and it went up another 50%. I thought they were crazy!

I was the same guy as before. I hadn't changed. Many others had the same level of skills. But because I was well positioned in my industry, I was more valuable than before. Just like a bottle of water that you can buy for 50 cents in Coles, but costs $2 in a vending machine and $5 in a bar. It's the same water, just different supply and demand conditions.

The truth is, your income isn't set by your job, it's the perception of what you can do and you can control your perception with your online brand. Of course, you have to demonstrate your value as people can only judge the value they can see. So show them your value don't just tell them. If you are a great writer, show them your blog. A great communicator, have a video of you presenting.

The third secret is demonstratable value.

Once you have all three elements in place you start to create e-ttraction.

“e-ttraction is the process of creating attraction by aligning your sub-conscious wants with conscious digital branding and marketing actions to create the opportunities you most desire.”

Today, I am excited to announce the first in our e-ttraction line of solutions for business people wanting to live a more fulfilling life - e-ttraction career coaching.

I will personally coach 10x new clients in our one on one BETA coaching program to help you find a more fulfilling job using our online learning process and private 1:1 coaching sessions.

To be honest, I never thought of myself as a career coach but I helped two clients recently e-ttract their dream jobs and I love it!

If you are not loving your career and feel like you are worth more than you are getting let's have a chat and see if this process is right for you.

Click here for your free 20min brand review.

Free Your Time With Ettraction

Had 'Mondayitis', 'Humpday' or said 'ThankGodIt'sFriday' then read on...

Working for someone else has it's benefits, stable pay, regular holidays and you can leave the stress at the office. But...you don't have one thing that matters most. Control of your time.

Are you able to...

- Leave the office when you feel like it?

- Work with people who lift you up and inspire you?

- Do the type of work that fulfils you and makes you jump out of bed each day?

If the answer is no, perhaps it's time to consider a change.

Change is scary, but let's face the facts. The days of secure and long-term employment are behind us.

Over 50% of the workforce in the USA is contingent, (contracted not employed), and the trend is escalating in Australia. You are only one restructure away from being retrenched or 'downsized'. Artificial Intelligence, robotics and outsoucing job overseas is increasing dramatically.

So what's the alternative?

  Be Your Own Boss    What does freedom look like? It looks like being your own boss. You can still be employed but the difference is  you are in control of your career, not your company.   What does freedom look like?  ...freedom to see your kids when you want too  ...freedom to work with people who share your values  ...freedom to do the work you enjoy the most  In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.   Building your personal brand is the best investment you can make in your career.   How do you answer the question - "What do you do?"   If you answer with your job title, how will you progress? How will someone see your full value?  Understanding your core value proposition and developing quality online branding assets around your value is the path to  Being Your Own Boss , controlling your career and having freedom of time.   But how?  After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom.  We Call This System...Ettraction = Digital Attraction.  The first step in the process is to understand what your compelling value proposition is and how to articulate it clearly. Your personal pitch.  On Monday, May 28th 6:30pm in Melbourne, I will be running a Pitch workshop to help you start the e-ttraction journey.  Click here to see the details .  My mission is to empower everyone to follow their passion and work in a career they love. Each week I will be sharing parts of this method and examples of how it can benefit you so follow the journey with me to get ownership of your time.

Be Your Own Boss 

What does freedom look like? It looks like being your own boss. You can still be employed but the difference is you are in control of your career, not your company.

What does freedom look like?

...freedom to see your kids when you want too

...freedom to work with people who share your values

...freedom to do the work you enjoy the most

In reality, we are all independent consultants selling our services for a price; it doesn't really matter if it's for one company (job) or many (business owner). The result is the same, you get paid for the level of value you add to the businesses you serve. However, one big difference is the control of your time.

Building your personal brand is the best investment you can make in your career.

How do you answer the question - "What do you do?" 

If you answer with your job title, how will you progress? How will someone see your full value?

Understanding your core value proposition and developing quality online branding assets around your value is the path to Being Your Own Boss, controlling your career and having freedom of time. 

But how?

After working with hundreds of corporate workers seeking more from their career, we developed a unique 12 step system to create your time freedom.

We Call This System...Ettraction = Digital Attraction.

The first step in the process is to understand what your compelling value proposition is and how to articulate it clearly. Your personal pitch.

On Monday, May 28th 6:30pm in Melbourne, I will be running a Pitch workshop to help you start the e-ttraction journey. Click here to see the details.

My mission is to empower everyone to follow their passion and work in a career they love. Each week I will be sharing parts of this method and examples of how it can benefit you so follow the journey with me to get ownership of your time.

Copywriting/Marketing Manager Position Available

Do you love to write, edit, proofread, and create amazing content to help individuals, business owners, and entreprenuers achieve their goals? Social Star is looking for a copywriting expert to join the team in-house to provide a variety of word-related tasks.

  Responsibilities:   Determine advertising approaches for individual clients by consulting with clients and management, using Social Star methodology, and studying client products and services.  Write social media content to run across various social media platforms as appropriate for each client.  Remain up to date with industry trends.  Provide copywriting services for a variety of customers, brands, and businesses as needed.  Write and/or review copy for publication to ensure conformity with accepted rules of grammar, style, and format.  Collect and analyse facts about industry and write materials to be used on company website and for potential and existing customers.   Main Duties:   Through providing copywriting, research, and proofing , continually improve Social Star website and social media channels to increase lead generation and traffic.  Research and report monthly on proposed changes and improvements and report on last month’s changes.  Reviewing copy for online publication to ensure correct language style is used, including grammar and spelling.  Write appropriate social media posts to promote client visibility and achieve client goals.  Investing, interviewing and researching technical and industry-based information for posts, newsletters, and publications.  Create, write, and manage newsletters and social media posts in conjunction with the Community Manager.   Qualification/s Required:   Higher education degree in English, marketing, or a related field.   Essential Skills:   Background and competence in marketing-related copywriting.  Creativity and ability to think outside of the box.  Ability to work in a team environment and make decisions with other staff members.  Working knowledge of LinkedIn and social media scheduling software.  Ability to understand and grasp the culture and objectives of individual businesses and brands, in order to quickly and accurately.  Ability to be productive working independently.   Employment Experience:   Minimum 2 years working in writing related field.  Minimum experience 5 years providing copywriting services.  Experience working independently.  Experience preparing the writing of others for various uses.

Responsibilities:

Determine advertising approaches for individual clients by consulting with clients and management, using Social Star methodology, and studying client products and services.

Write social media content to run across various social media platforms as appropriate for each client.

Remain up to date with industry trends.

Provide copywriting services for a variety of customers, brands, and businesses as needed.

Write and/or review copy for publication to ensure conformity with accepted rules of grammar, style, and format.

Collect and analyse facts about industry and write materials to be used on company website and for potential and existing customers.

Main Duties:

Through providing copywriting, research, and proofing , continually improve Social Star website and social media channels to increase lead generation and traffic.

Research and report monthly on proposed changes and improvements and report on last month’s changes.

Reviewing copy for online publication to ensure correct language style is used, including grammar and spelling.

Write appropriate social media posts to promote client visibility and achieve client goals.

Investing, interviewing and researching technical and industry-based information for posts, newsletters, and publications.

Create, write, and manage newsletters and social media posts in conjunction with the Community Manager.

Qualification/s Required:

Higher education degree in English, marketing, or a related field.

Essential Skills:

Background and competence in marketing-related copywriting.

Creativity and ability to think outside of the box.

Ability to work in a team environment and make decisions with other staff members.

Working knowledge of LinkedIn and social media scheduling software.

Ability to understand and grasp the culture and objectives of individual businesses and brands, in order to quickly and accurately.

Ability to be productive working independently.

Employment Experience:

Minimum 2 years working in writing related field.

Minimum experience 5 years providing copywriting services.

Experience working independently.

Experience preparing the writing of others for various uses.

Now Hiring - Client Operations Co-Ordinator

 Based in Melbourne CBD, this role is for a junior client manager who loves getting shit done, improving processes and helping clients to grow their brand.   About Us...   You would be working for  Social Star  with all of our awesome  clients . We are very motivated to make a difference in people's lives and it needs to be one of your passions too.  We genuinely love what we do and we want someone who has the same high value on work and serving clients. It would be handy if you like Friday drinks, going to business events, hanging with our clients, meeting new people and good coffee.   About the role...   The role is pretty flexible. Work from the office, work from home at times, it's not about time, it's about outcomes. We want you to work with our awesome Personal Brand Consultants to help them build our clients brands. You will take responsibility for coordinating the behind the scenes elements of our e-ttraction process.  We will teach you about branding, social media, sales, marketing, Xero, Squarespace, HubSpot, Go Daddy, LinkedIn, podcasting, blogging and more. You will leave a social star! Many of our staff go on to run their own agencies.  What we need is someone dedicated, reliable and prepared to go the extra mile for the business and our clients. From overseas and need a Visa, sure we can discuss. Haven't much experience, no problem. Don't really want to be responsible for your efforts and work hard - big problem.  Full training is provided and we will invest in you if you invest in us.   How to get hired...   Your measure will be based on your attitude and results. This will be measured in how delighted our clients are with you.  Salary will be on a contract with payment per performance. We want a self-starter that will be able to learn, follow and improve the current processes. You will be responsible for this area of the business.   Next steps...   To see what we are like check our  Social Star website ,  Andrew Ford's website  and  my podcast  for a feel of the people you will work with. Also, check out  Social Star University  for our methodology.  Other benefits of working for Social Star is that we will build your personal brand in your career including a personal website, LinkedIn, professional photo shoot and more. When you leave in a few years you will be in e-ttractive and in demand!  To apply  click here  and send me a message of why you want to job, what you think makes you the best candidate and a link to your LinkedIn profile.  Best of luck!!  PS we do cool stuff like this...

Based in Melbourne CBD, this role is for a junior client manager who loves getting shit done, improving processes and helping clients to grow their brand.

About Us...

You would be working for Social Star with all of our awesome clients. We are very motivated to make a difference in people's lives and it needs to be one of your passions too.

We genuinely love what we do and we want someone who has the same high value on work and serving clients. It would be handy if you like Friday drinks, going to business events, hanging with our clients, meeting new people and good coffee.

About the role...

The role is pretty flexible. Work from the office, work from home at times, it's not about time, it's about outcomes. We want you to work with our awesome Personal Brand Consultants to help them build our clients brands. You will take responsibility for coordinating the behind the scenes elements of our e-ttraction process.

We will teach you about branding, social media, sales, marketing, Xero, Squarespace, HubSpot, Go Daddy, LinkedIn, podcasting, blogging and more. You will leave a social star! Many of our staff go on to run their own agencies.

What we need is someone dedicated, reliable and prepared to go the extra mile for the business and our clients. From overseas and need a Visa, sure we can discuss. Haven't much experience, no problem. Don't really want to be responsible for your efforts and work hard - big problem.

Full training is provided and we will invest in you if you invest in us.

How to get hired...

Your measure will be based on your attitude and results. This will be measured in how delighted our clients are with you.

Salary will be on a contract with payment per performance. We want a self-starter that will be able to learn, follow and improve the current processes. You will be responsible for this area of the business.

Next steps...

To see what we are like check our Social Star websiteAndrew Ford's website and my podcast for a feel of the people you will work with. Also, check out Social Star University for our methodology.

Other benefits of working for Social Star is that we will build your personal brand in your career including a personal website, LinkedIn, professional photo shoot and more. When you leave in a few years you will be in e-ttractive and in demand!

To apply click here and send me a message of why you want to job, what you think makes you the best candidate and a link to your LinkedIn profile.

Best of luck!!

PS we do cool stuff like this...

merrychristmas.png

Over 50 And Unemployed, Tick Tock...

If you are over fifty in the modern economy and out of work, you may well be thinking why is this so hard.

With artificial intelligence and robots taking jobs faster than kids eating M&Ms, plus Gen Y and Millenials hot on your heels, it's harder than ever to secure quality employment once you hit the magic age of fifty.

Remember when fifty was the golden age or approaching retirement? Now with housing prices higher than your dad's pants line and people living until 100, you are expected to keep working indefinitely. Easier said than done in a digital-based economy.

ticktock.jpg

The job market has changed. Companies don’t want to hire you as you are expensive and had to get rid of when their business dips. Therefore the future isn’t full-time work, it’s contingent or contract based work. In Australia, 30% of jobs are now contingent and it’s expected to grow to 40% by 2020.* In the USA it’s already 40% and forecast to be 50% by 2020. ^

This is a fantastic option if you have your house paid off, kids have finished school and you have a strong CV and network. You can relax and take a few jobs here and there, whilst smelling the Superannuation roses.

For those not fortunate enough to have those benefits, it’s tough. Just ask my 55 year old friend that has taken to Uber driving after been retrenched from his magazine editor job after twenty years of service. He started a blog as a new business, but there is no money in that. Hence, the Uber shifts. If you can’t cut it as an entrepreneur, work for one!

So what’s the answer? If you can’t beat them join them.

Get ahead of the curve and build your personal brand, network and consulting skills before you get retrenched. LinkedIn is your core asset, so start treating it with some respect and put some effort into your profile. Develop your digital skills as one day you might not have a team to do it for you.

If you do the work now, prepare and get skilled up, the transition from full time to contingent work can be liberating. No more office commutes on overcrowded trains set your own hours around your family time and choose whom you surround yourself with.

The choice is yours! Prepare for the oncoming tide of contingent work or not. As Master Yoda said “Do or not do, there is no try”.

*http://www.abs.gov.au/ausstats/abs@.nsf/mf/6333.0

^https://www.forbes.com/sites/elainepofeldt/2015/05/25/shocker-40-of-workers-now-have-contingent-jobs-says-u-s-government/#859e44514bee

Tip 10 - Leverage Your Brand With Paid Advertising

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Doing paid marketing, such as Google Adwords or Facebook ads, are not as effective as a referral. However, there is room for both in an effective marketing strategy for your small business so let’s review why referrals are better than paid marketing and how to use paid-marketing to make your brand more e-ttractive.

Why are referrals better than paid-marketing?

Most small businesses rely on referrals for their new business. If you do a good job you will get clients recommending you to others, and these referrals are the best marketing you can ever get. They convert from an inquiry at between 50-80% and cost nothing! However, the way referrals work has massively changed over the last few years and those that haven't caught onto this change are at risk of being overtaken by their competitors.

This was highlighted to me recently when I had a call from a potential new client. Let’s call this new potential client “James”. James has been running his family physio business and been losing business to competitors steadily over the last few years. In fact, it was so bad, James was considering retiring after 25 years in the same location. When I looked “James’s business” up on Google, I saw many competitors within 1km of their location, some of which were my current clients, but I couldn't find James. It turns out James didn't have a website, social media or any digital presence! Wow. So even with a great reputation, 25 years’ experience in the same area and a shop front, James couldn't get enough new clients. James was losing business to competitors who had a stronger digital presence. 

This makes sense for some of us, as it's an extreme example having no digital at all. Most small business will have a website and at least a Facebook page. The first step for James to fix his business is build his digital presence and then stimulate his referrals. But while he is doing this and waiting for it to take effect, digital advertising can fill the gap in his marketing.

Paid marketing mistakes

After working in digital marketing for 15 years I have seen some massive waste of money from companies, big and small, in paid marketing.  One crazy very large IT company used to spend all its Google search engine marketing (SEM) budget on buying ads for their product names. Every code number and product - there were hundreds. The issue with this strategy is they were already getting the organic SEO link right under the ad. Therefore, the person searching was getting the paid link and the organic link, and if they click the paid link it costs the company money which they could have been getting for free.

Therefore, the first lesson is not to spend money on links you would get for free. Focus instead on what “term” or “type of information” your prospect would search for before they know your name or product. For instance, don’t purchase ads with your company name in the search words, as if people are searching on your company name, you would already get that organically. Test your product names to see if you get the organic link and if you do, there is no need to advertise against this search.  

The better strategy is to choose one category for your product and own that with organic SEO. That means your website and social media is optimised for this search. Write blogs, make videos, create images and useful content around this one area and you will get a presence on Google. Then use paid advertising to market your other products.

We hope you have enjoyed these 10 tips to build a more e-ttractive online brand.

Tip 9 - Email Segmentation For Effective Communications

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Once a prospect enters your digital ecosystem and gives you their email address, what's next?

Do you have a plan to build a relationship with them? Many businesses, when they first start out, don't have an email plan to nurture prospects through the buying process and beyond. The first step is to segment your buyers into personas and have different email lists.

An email address is a sign of trust and should be treated with respect and consideration. What did you promise the prospect to get the email address with your call to actions (CTA)? If it was advice on a specific topic, ensure you provide that value to them. The fastest way to get them to move along the buying journey is to give them them useful information to solve their problem. Not easy when you don't know them yet!

Email segmentation process

The first step is to create buyer personas for each of the groups you are targeting. These personas are attributes that make these prospects different from other people but similar enough to be grouped together. It could be demographic (age, income, location etc), or psychographic (beliefs and behaviours) depending on your business. Once you have these attributes, think of your perfect client in this group. Give them a name and specifically define what their problem is, what solutions they are looking for and what would make them buy from you. Then when writing and planning your marketing content, visualise this person in your mind and ensure it would be useful and motivational for them.

Next, we create the content to catch their attention and drive them to our website to progress their buyer's journey with our effective CTAs.  Once they have submitted their email address on our website, where does it take them? You will need an email program to capture the content and send out your communications from.

Email groups

Segment your email list into groups will increase your open and conversion rates. The goal is to send the right, related and useful information to the right person at the right time. Easier said than done!

Start with a list for prospects for each product you are selling. This list you will digitally nurture them with useful information about their problem to help them take the next step in the buying process. If your products all relate to the one client problem this can be one list.

The second list is for clients that are in the consideration phase of the buying cycle. These clients have opted into your sales process and want to know more, so give it to them! Invite them to your events, offer them a free phone consultation, invite them to get a copy of your book etc

The next list is the client list. These are active clients that you are working with and want to keep up to date with your business developments. New products, functions, changes of staff and useful updates to their products etc

The final list is the completed clients. They have finished the buying process and can be great referrals for new business. Depending on your situation, you might want to keep them up to date with your business and product offerings, or delight them with surprises and special offers from time to time.

By segmenting your database into different groups, you will be closer to making your mass communications more personal and relevant to your prospects.

Tip 8 - Create A Clear Call-To-Action (CTA) For Your Personal Or Business Brand

When a prospect visits your website or social media, what do you want them to do?

Is it clear to them what the next step in the process is?  Does it help them or just you? A great call to action (CTA) should be clear, logical and help the right people move forward in your sales process because it’s of value to them. This applies equally for small businesses as it does for job seekers.

For example if you are a graphic designer and are looking for a job, LinkedIn will be the first place a recruiter or hiring manager will check you out. We have already discussed the importance of LinkedIn to demonstrate your expertise. However, with a visual or creative industry you will be expected to show examples of your work. It will be useful to direct them to either your personal website, Pinterest or Instagram.  Do this with discrete CTAs in your profile summary, work history and also in the blogs you write, you can gently direct them to learn more about you and impress them with your work.

Different types of CTAs

CTA’s come in many shapes and sizes to suit different circumstances. The type of CTA you use will depend on who you are targeting, your clients’ needs and your sales process. It also varies on where the CTA is featured such as email, websites, blogs, social media and so forth. We will explore some of the different usage situations, and give a few recommendations, but remember there is no perfect solution. Your CTA should feel natural to you and your client, don’t force them down a direction. Guide them and let them buy.

Examples of CTAs:

  • Blogs: if you are a blogger there are many great ways to create effective CTAs. The most common one is at the bottom of the blog, where you insert a clearly labelled button with the next step such as ‘join us’ referring to an email subscription or whatever is the next step or desired action in your process. (See example here) You can also embed hotlinks to your website when you reference your company or experience. The other popular CTA is at the end of the blog, after the salutation, in the P.S. section. This feels like a special message just for the reader and receives more clicks than any other links!
  • Social Posts: Lovers of Facebook and Instagram will be producing regular posts containing pictures, hashtags and messages to grab attention. But where are you sending them? It’s great to get them to your page, but even better to offer links to your landing pages or your website for more quality information. Often people do all the hard work to get the attention and interest, but lack the crucial step of getting the prospect to the next stage in the buying process with a CTA.
  • Websites: The goal of a website is to take an interested client to the next step in the buying process towards a sale. That could be a phone call, collect an email address or fill in a qualification form. To do that you have to insert effective CTA buttons and links that are tempting for the prospect to click on. Think about what the client needs in the interest stage of the buying process. Would an eBook, a video or checklist be helpful? All of these can be offered as value in return for collecting an email address or to build engagement in your CTA.

Effective CTAs are an essential part of the marketing process for your business or job search. It helps people to know what the next step in the process is and provides them useful information to build your relationship with your prospects.