The Australian Physiotherapy Association launches the first national marketing campaign to use a .physio domain. The innovative campaign sees the domain name choose.physio double as the call-to-action.
Protecting professional titles is paramount to maintaining the quality standards that a profession's name represents. With .PHYSIO the physiotherapy/physical therapy profession has its own Internet domain name extension that excludes unqualified people and organisations.
WHY PERSONAL BRANDING?
Digital Attraction = e-ttraction™
"A force under the influence of which objects tend to move towards each other"
Every action has an equal and opposite reaction. It's basic physics. But how can we apply this to our daily routines to improve our lives? We believe by Understanding, Building and Leveraging you own powerful personal brand you can digitally attract what we most want in our careers, businesses and lives.
That's e-ttraction™. Essentially by knowing what you want, putting it 'out there' and knowing how to get people to pay attention - opportunities will seek you out, not the other way around.
Based in Melbourne, Social Star is digital marketing and branding management agency with a personal approach. We mix business coaching with digital marketing to help people connect their passion an have a meaningful career either working for someone or in their own business.
Our goal is to make the digital part of your career or business easy.
About our Partner
The Physio-entrepreneur behind the .physio
As a senior clinician in musculoskeletal health Glenn regularly assists with the professional development of fellow health practitioners, including students, practitioners, specialist candidates and medical practitioners.
Glenn is internationally renowned for his Dry Needling training program that he has taught to over a thousand physiotherapists around the world.
A tireless advocate for the physiotherapy profession, Glenn has worked on committees for state, national and international Physiotherapy organisations, including professional associations, regulating authorities, industry suppliers and teaching institutions.
Currently he is working to unite, rally and promote world physiotherapy through the .physio Top Level Domain.