5 Key Tips To A Successful Job Search on LinkedIn

Since LinkedIn first started in 2003 it has become an invaluable professional/social networking entity that you cannot afford to overlook when it comes to landing your dream job.  

For recruiters, the member base of 332 million worldwide provides a fantastic platform to hunt for talent. There are two ways that need to be considered when using LinkedIn to find a job: 1. Allow for the job to find you and 2. find the job.

That means it comes down to what effort you make:

Is your profile complete and set up for recruiters to find you and...

Do you make the most of the job search function on LinkedIn?
 
Today I will give you some valuable tips on what your profile needs to contain to make you find your next amazing job. I started with a short interview of Brooke McDonald, career expert and founder of Intergreat Consulting, on how she uses LinkedIn to find talent. I wanted to know what she expects to find when looking up a potential candidate.

She revealed that a complete profile grabs her attention first. She adds that a compelling LinkedIn profile gives her a great amount of information about the person, their brand and expertise and shows who is ready to go the extra mile. "The people who spent time on their LinkedIn profiles are generally more proactive and confident in showcasing their experience", says Brooke. 
 
Furthermore according to LinkedIn statistics users with a complete profile are 40 times more likely to receive opportunities through LinkedIn. Are you convinced now?
 
So here are my 5 tips to get your profile talent hunter ready:
 

1. Get A Professionally Taken Headshot

Yes, you may look lovely in that photo at your best friend's wedding but no, this should not be on LinkedIn. What is expected on this platform is a professional shot showing you at your best ready for business, not for party. Your favourite work outfit, a confident pose and a not too busy background are a must, while the smile is not. What is important is the smile in your eyes, the 'yes' to life and the work that you are doing.
 

2. Have A Keyword-Rich Tagline

What most people don't know is that they can change the tagline manually into something more expressive than just your job title or "job seeker". Use the 120 characters to say what you are an expert in, which problems you solve and how you solve them.  It should contain the keywords to help people find you. Get creative to attract people to read on!    


3. Customize Your URL

When you sign up for a LinkedIn account, there is a default URL set on your profile which contains random letters and numbers . Most people are not aware that you can customize the URL to use something unique and memorable - your name! It also makes you more "findable" in search engines and helps you pop up at the top when people are looking for you online.                                                                                                                                                                                      

4. Get Your Biography Done

If you are not a professional writer I strongly advise for you to find one to write your biography which people are expecting to find under "summary". Your bio is basically the extension of your tagline and underlines what you are the expert in.  It informs the reader about who you are and why you are passionate about your work in a story-telling fashion. 3 - 4 paragraphs and up to 300 words will give you the space to make people understand if you are the right person for them or their connections. One extra tip: If you  save whales in your spare time, you should add this in the last paragraph and show the world what you care about beyond your daily work.
 

5. Skills And Experience

This is your CV part of the profile where you show people your experience, achievements and skills in the former jobs you have had. Make sure you include a short paragraph about the company you worked for. Not everyone knows the organization or industry or the company may have merged into another one and does not longer exist under the same name. Refrain from inserting your job description as it is not very nice to read and does not say a lot about you as an employee. What is far more important are the achievements you have had within the role. Figures are always great to find and give information about you as a results driven individual.
 
Now that you have the basics of your LinkedIn profile covered you can take it to the next level. In the following post I will talk about the actual job search and take you through some simple steps that you may not be aware of yet.
 
If you get stuck or want more detail, give me a call on 0433764078 or send me a message on francesca@socialstar.com.au.

Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.