10 Tips For Your Next Photography Session

So you have booked a photography shoot. What happens next? 

In this post, we have compiled common questions encountered by clients on how to make the most out of their photography shoot. 

Clothing Attire

1. Rather than shop for a brand new wardrobe, simply don the attire you would normally wear for an important meeting. This allows you to have a consistent style when meeting your connections in-person. 

2. Colour match is important too. As a general guide, wear a dark outer jacket along with a lightly coloured inner shirt/blouse. You would also want to avoid the faux pas of matching a black jacket and navy blue tie for example. 

3. You would want to make sure that your clothing elements do not draw too much attention away from your face. Avoid strong styles like strips and polka dots, as well as go easy on the make-up and hair styling. 

4. Its advised that you bring at least two different sets of clothes for a photoshoot. A formal outfit similar to how you would approach a business meeting, and a casual outfit similar to how you would dress for Friday drinks.

Facial Expression 

5. Visualise the work that you are passionate about when facing the camera. Akin to Larry Page of Google presenting at a world class tech conference, or Donald Trump on the verge of signing a multi-million dollar deal. You look most attractive when your passion shines through.

6. To smile or not? Most photographers might advise you to force a smile. However, we recommend that you focus on the interior feeling rather than exterior expression. To smile or not, a big grin or a smirk - that's up to your natural inclination. 

Physical Positioning

7. Should you stand or sit? Most of the time, we recommend that you stand for a photoshoot. This allows your body to appear slimmer and more naturally framed. It also gives more flexibility for cropping from a full body to head shot. 

8. Unlike a typical posture where you stand up straight, we advise you to angle your body to the side and lean slightly chest forward. Almost to giving the camera lenses a head butt. It is more lively compared to a face on photo which can look a bit like a mug shot. 

Choosing A Photo 

9. Here comes the fun part, picking a shot as your hero pic. To make it simple, go for the pictures where your eyes shine. It should be attention drawing and able to connect with the audience. 

10. Do explore with cropped full body shots as your headshot. You might be surprised with the results! 

To Conclude...

So there you have it - some tips on how to prepare and take an awesome photo for your LinkedIn profile.

Which tips were most useful for you? Are there other tips we may have left out? Do let us know in the comments below! 

Andrew Ford

Social Star, Level 4, Suite 402, 517 Flinders Lane, Melbourne, Australia

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.