A website is the cornerstone of marketing strategy for any business. It is a vital part of your digital ecosystem but it must be integrated with your marketing if you wish to get the best results. Some traditional businesses and professionals today rely on 'word of mouth' to attract customers. Referrals from your friends and clients can show enormous results in attracting new clients, who do not know you personally.
When a client refers you to a friend they might mention your name, your business name or your service. These new referrals will 'check you out' on the on a medium of their choice: usually Google, LinkedIn or your website, or all three! But what if they cannot find you online? Or worse, what if they do not find you credible?
'First impression is the last impression'. Yeah, this applies to you now! Your first impression on your prospects online could possibly turn into your last impression. If you don't match the perception in the prospect's mind, they will bounce and go elsewhere. This is the change in businesses today, there is a layer of digital in between the referral of your service and first point of contact from a new client.
Let's elaborate and have a deeper understanding of the power of websites, see results of a successful business with a website, and how you can take your first step towards building a website.
The power of a website
For example, when I google 'florists in Melbourne' this is what I receive. I see 14 million search results and offers for beautiful flowers at a very cheap price. But if I wanted to book a florist for a wedding or a conference, would I really just choose any of those options? No! I would visit their website and scrutinize every inch of their service. If I then feel satisfied, I would give them a call or visit the shop. This applies to every single business today. In today's world, the percentage of someone checking you out online as opposed to stepping in your shop is unbalanced.
IBISWorld also depicts that 80% of the online population shops online. 71% of these people believe that they will score a better offer online compared to in-store shopping and 50% of the online population makes a purchase online every day. That's a mind-boggling customer base available to you.
In comparison, 60% of small businesses in Melbourne do not own a website online yet. That's a whole lot of businesses that are straight out of competition due to lack of digital platforms.
According to IBISWorld Australia, digitally active businesses are increasing by 4.3% per year on average. At this rate, most of the businesses will be online sooner or later and people without a website could potentially loose a fair bit of business.
With a growth worth 4.3% per year it is a no brainer for any business to have a website.
The story of a florist
Kathleen is one of our great clients who received awesome results from turning her shop front into a digital world. Having worked with some of the most prominent florists of Melbourne including Panache in Hawthorn and Full Bloom in South Melbourne, she considers herself to be lucky to do what she loves and be a part of special moments in her customer's life. Kathleen has developed and honed her skill for weddings, corporates, and events. Having started her business in 2015, Kathleen felt the need for a website and that's when she found us.
"Over the past few months, I have been working closely with Andrew and his team to transform my shop front into a digital reality. Tonight the website went live and it all came together. A consistent approach with a seamless strategy across several platforms that is just right for my evolving business. Best of all, I have control of it. Thanks, Social Star!" - Kathleen Farrell, Floral Impressions, Ivanhoe VIC
We are grateful to have worked with Kathleen and put a beautiful website together for her which people can love and trust. Check out the website here.
First step towards a website
Now that you are super excited to build a website, you need to find someone to build it for you. You don't have the skills to easily go in and make updates. Making changes on your website yourself is mandatory as it enables you to quickly fix errors, update changes in your business and add new content. Improving your website and adding new content frequently is one of the major drivers of SEO or how your site gets on the first page of Google.
We recommend one of the new templated website systems as they are made specifically to be easy to use for the average business person. Squarespace is the system we recommend.
Once you have decided on a website template you need to get all of your content organized. For most clients, this is the hardest part! An example of the types of content you will need to gather includes the following:
- URL location
- Logo in .eps or .ai
- Your biography
- Professional photos of you and your team, products, events etc.
- Images to use (these can be stock photos or your own photos)
- Descriptions of your business and services
- Descriptions of your products
Most Professionals don't have all of these in hand so it's important you choose a website company that can assist you in the creation of this content. Most Professionals don't have all of these in hand so it's important you choose a website company that can assist you in the creation of this content. You can also have a read of 'Top 5 Tips on Building a Website for Professionals' to learn more about website building
So you see, in today's digitally growing world it is imperative to have a website. Especially because not many businesses own a website and this can really give you and your business a competitive edge. If you would like to create a website for your own business and consult with a professional then give us a call. We would love to have a quick 20-minute chat with you. Click below to request a call.