Personal branding package - Product Overview

This is the starting level Personal Branding package, designed to assist Individual Businesses (Start-ups, Entrepreneurs, Small business owners) who need a stronger brand presence amongst their markets to attract more business or Business Executives who want to demonstrate thought Leadership.

Package Price: $6,000 plus GST

PRODUCT COMPONENTS & PROCESS

Step 1 - Understand Session

  • 90' Understand Session to understand & document your goals and prepare for the Build stage.
  • This session will explore your Values, Personalities, Resources and Life Stage.
  • We highly recommend you to review the online resources from Social Star University upon your session.
  • A Brand Summary form will be completed by the consultant to prepare for the build of your brand assets.

Step 2 - LinkedIn Revamp

LinkedIn is a great start for individuals wanting to build their personal brand and look credible online. If you are looking at changing or leveraging your career or business, LinkedIn is a must have component of your online brand.

At this step, we will create your Tagline , LinkedIn banner and other Branding elements for LinkedIn. This LinkedIn Guidelines highlight all the puzzles to be collected to complete your profile.

Professional photoshoot

2.1 LinkedIn - Professional Photography

  • Social Star will organise a photography shoot at your convenient time with our recommended & experienced photographer
  • The shoot is generally a one hour service with two or three changes of clothes.
  • We will send you all the proofs and advise on final choices.
  • You will receive 2x final photos (for LinkedIn and website)
  • Additional photos can be purchased at extra cost
  • Make up & stylist can be arranged
  • Photography Guideline
  • Photography gallery samples
Biography

2.2 LinkedIn - Professional Biography

  • The biography is a 300 word biography written for LinkedIn. 
  • You are required to fill in the biography form to help our writer capture your brand in your own words.
  • Social Star will send the first version back to the client for review & feedback within 5 working days after receiving the biography form.
  • You are entitled to have 2 round of revisions.
LinkedIn banner

2.3 LinkedIn - Banner

  • We will advise the style of banner to suit your personal or business brand.
  • A LinkedIn banner should include your company logo (if any); your key message and a background image related to your business or role.

Step 3 - Build Session

  • 90' Build session to review your newly created brand assets to revamp your LinkedIn Profile & prepare for the build of your new website (this can be done over the phone or face to face)
  • Session includes:
    • Review new Biography
    • Collect missing information to complete LinkedIn profile
    • Discuss branding and design elements for LinkedIn & other Social media (if have not already been discussed in Understand Session)
    • Discuss website brief (see below section for more details)

Step 4 - Website Development 

A personal or business website is designed to promote an Individual or Businesses, who want a stronger online presence amongst their network and peers, to demonstrate thought leadership and to promote their products and services.

4.1 - Initial Brief

  •  You fill out our online website brief form, return to Social Star. We will discuss your brief on a call if required.
  • Social Star will advise you on selecting and purchasing the URL and domain for the website (with GoDaddy)  (if not available already)
  • Social Star will require and collect related assets (logos, images, content etc.) (Via Dropbox or email) from you.
  • View Social Star's Website Portfolio here.
Biography

4.2 - Wireframe

  • Based on your initial brief, Social Star will select and design the most appropriate website to suit your needs.
  •  Squarespace is our recommended platform for your website. 
  • We use a layout & structure that is clear & simple to understand & easy for your visitors to navigate

4.3 - Design The First Draft

  • After we have got all the information & assets required, Social Star will provide you with a Squarespace URL link with the first draft and initial design concept for your review & feedback.
  • Or where information is missing, Social Star will provide an initial design concept based on the brief provided by the client including website template and structure using placeholder, text, images or descriptions of required graphic elements. Once concept is approved, all texts, images and graphic elements must conform to the dimensions and specifications of the concept structure.
  • We will collect your feedback and make unlimited design revisions until approved, as long as the revisions are inline with the original brief.

4.4 - Website Build

  • Social Star will input content, copy, images, social media links and SEO into the website, including site descriptions, meta titles and keywords provided by you for images to help you be found in Google.
  • We use Squarespace best practices so you will be able to use and update the site in the future easily.  
  • We will connect the website to your existing email marketing platform, like Mailchimp, Hubspot etc.
  • We will connect your site with your social media, provided that you provide us with your login details.
  • Once everything is approved, we will connect the site to your live domain.
  • We then give you access and transfer ownership to your new live website.
Out of scope:
  • Copywriting
  • Logo, icons, diagram design
  • Photography (except for standard stock images sourced by Social Star)
  • Website Hosting - You will need to pay Squarespace for Hosting fee, starting at USD$144/year.
Standard Website Structure
  • Home
  • About
  • Services/Products (Business Website)
  • Team (with up to 5 simple individual team member profile pages – picture and bio) (Business Website)
  • Blog/Newsletter
  • Contact (inlc. Webform/contact details/map)

Step 5 - Leverage Session

  • 90' Leverage session to coach you on how to leverage your new brand assets
  • Training on LinkedIn, how to make online connections, create content to attract leads, how to ask for recommendations & referrals.
  • Website handover and training
    • Training on how to use, update and maintain the new website. View Squarespace FAQs.
    • Once we have handed over the site to you, we give you 28 days free support.
    • If you need us in the future to make any more revisions to the design or coding, we will be there to help with paid support.
 
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You have read and understand the T&Cs of this product.

Terms & Conditions:

  • A 100% deposit is required to begin the ‘Personal Branding Package’ process.
  • Photography includes two photos (additional photos can be purchased at the additional photo rates)
  • The biography requires the client to provide adequate information in the biography template to allow the writers to capture their brand
  • The client can buy and provide a URL for the personal website or Social Star can organise this at extra cost.
  • The personal website will be built in Squarespace
  • The personal website will include the equivalent of five pages
  • The hosting for the personal website is the responsibility of the client unless they purchase and keep subscribed to the Social Star Retainer product.
  • Further support on LinkedIn and other social media platforms can be arranged at extra cost.
  • The branding process is designed to take up to 12 weeks depending on client's availability.