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Personal Branding Accelerator Day

 Leverage your Business & Personals brand to Stand Out in your Industry

 

 
 

This event is specifically designed for professionals and small business owners to create more values & attract more opportunities from their personal brands.

 
  • For career seekers & professionals, the job market is getting increasingly competitive. Hiring managers are able to access large talent pools locally & globally at lower cost. You have to be online where they are looking to get these opportunities? If you do get found, how do you capture the attention and stand out from the crowd? 
  • For business owners, running a business is challenging. You start out thinking you will spend most of your time helping clients with your professional service, but you find yourself having to spend hours in sales & marketing plus be an IT guru. How do you stand out and make it easy?

Some of the best jobs opportunities and the best clients can’t be found or searched for, they have to find you. According to Google, 80% of people will do their research on anyone recommended to them prior to making contact for the first time. That means people are Googling you regularly; whether you like it or not.

The starting point is to know what your online brand is, right now.

  • Simply type your name into Google and you will see what others see. Can you even be found?
  • What is the top link? Does it represent what you would like your potential employers or customers to see? 

That's Your "Online" brand. Whether you like it or not.

The bigger challenge is how you use & leverage "your brand" to attract the opportunities you want.

 

Learn the Methodology & key steps to build a Powerful & authentic brand

To grow your Business & Career

 
 
Social Star Personal Branding Process - Understand
 
  • Understand the foundations of personal branding & what makes a powerful brand online.
  • Know thyself. Understand your personality, value, strengths & resources.
  • Identify your current brand and the brand you wish to have.
 
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  • Build Digital Assets to communicate your brand with your target audience:
    • Revamp your LinkedIn Profile
    • Write a website brief that converts sales
    • Learn simple digital marketing
 
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  • Amplify your business & personal brand to get recognised online & attract more opportunities:
    • Powerful Pitch
    • Online Connection
    • Content Marketing
    • Sales Strategy

What can a Powerful Personal Profile & Business Brand do?

 
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beat the competition

  • Your names are more visible, come up in conversation & search results.
  • You stand out from the crowd & attract more opportunities.
  • A clear brand gives your clients the defining reason to choose you over the rest.
 
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24/7 Business Pitch

  • You never know when you will be referred by a friend or client or when someone is looking you up, so ensure your profile is always ready.
  • When you are sleeping, on holidays or working with clients. Your online profile is pitching to your potential clients on your behalf. 
 
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Increase Your Credibility

  • A visible, powerful & authentic profile attract the right clients, the best teams and best opportunities.
  • It unlocks higher revenues, greater profits and demand in your industry.
  • In stead of chasing opportunities, you attract them.

Presented by

Andrew Ford

  • Founder of Social Star & Author of "Creating a Powerful Brand" book
  • Dent Melbourne City Leader
  • Masters in Entrepreneurship & Personal Branding Expert
  • Lecture at RMIT, Swinburne & Monash Universtiy
  • Global marketing experience with HP, IBM & Sensis
Andrew Ford
 

Words From our previous Attendees

 
 
Yesterday was so great, it was gold. Once again, thank you for being such a sensitive, empathetic and generous teacher. Also, it was great to meet so many interesting people, I enjoyed it very much.

I learnt so many things about how social media can work for my business.
— Annie Hall - Threekookaburras - Attendee
By learning how to package my expertise online, I was able to position myself as an authority in my field and attract more referrals.
— Lisa Middleton - Sports Dietitian

Make the most of your personal brand


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Upcoming Dates

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Location

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Investment

Friday, 24th November 9am - 5pm

$1,500 plus GST

385 Bourke Street, Melbourne