how it all started...

Based in Melbourne, Social Star is a digital marketing and personal branding management agency with a personal approach. We mix personal development, business coaching &  digital marketing to help people leave their unfulfilling jobs to start a business built around their desired lifestyle that matches their values and personality.

Our goal is to help Corporate Escapees transition from the workforce to their own business.

Founded in 2013 by Andrew Ford, a marketing expert & business coach who is also known as the "e-ttractionist", Social Star has grown into a national business supporting hundreds of new business founders achieve their dreams of working in an area they are passionate about.  Andrew grew up surrounded by his family company, R.H. Grierson & Co., which his grandfather founded after returning from World War II. He believes in a return to the family values that can be achieved by having your own business. 

Our vision is to build education and digital assets to assist professionals in creating their own powerful personal brands to build their own family business in the new economy.

Our methodology

Digital Attraction = e-ttraction™

"A force under the influence of which objects tend to move towards each other"

Every action has an equal and opposite reaction. It's basic physics. But how can we apply this to our daily routines to improve our lives? We believe by Understanding, Building and Leveraging you own powerful personal brand you can digitally attract what we most want in our careers, businesses and lives.

That's e-ttraction™. Essentially by knowing what you want, putting it 'out there' and knowing how to get people to pay attention - opportunities will seek you out, not the other way around.