Launch in 12 Weeks

Learn how to start a new business and get your first client in only 12 weeks! 



Designed for corporate escapees and new business owners, struggling to get sales. This is a super practical 3 month course is all about developing consistent revenue so you can then create the business assets you need to grow.

You will learn: How to choose your best target market, How to productise your full value, How to get leads, How to pitch for business, funding and staff, How to build a powerful brand that attracts referrals, Marketing systems that work for small business, Sales processes that are simple and effective and much more...

It's more than a learning course, it's a doing course. You will also have your headshot photo taken, write a biography, redesign your LinkedIn and social profiles, create a website plan and create a plan for years worth of content. As legendary entrepreneur Guy Kawasaki says...

Guy Kawasaki and Andrew Ford
"There are only two important things in entrepreneurship Andrew, making something and selling something."
Guy Kawasaki


Learn the e-ttraction Methodology


Social Star Personal Branding Process - Understand
  • Understand the foundations of personal branding & what makes a powerful brand online.
  • Know thyself. Understand your personality, value, strengths & resources.
  • Identify your current brand and the brand you wish to have.
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  • Build Digital Assets to communicate your brand with your target audience:
    • Revamp your LinkedIn Profile
    • Write a website brief that converts sales
    • Learn simple digital marketing
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  • Amplify your business & personal brand to get recognised online & attract more opportunities:
    • Powerful Pitch
    • Online Connection
    • Content Marketing
    • Sales Strategy

What can a Powerful Personal Profile & Business Brand do?


beat the competition

  • Your names are more visible, come up in conversation & search results.
  • You stand out from the crowd & attract more opportunities.
  • A clear brand gives your clients the defining reason to choose you over the rest.

24/7 Business Pitch

  • You never know when you will be referred by a friend or client or when someone is looking you up, so ensure your profile is always ready.
  • When you are sleeping, on holidays or working with clients. Your online profile is pitching to your potential clients on your behalf. 

Increase Your Credibility

  • A visible, powerful & authentic profile attract the right clients, the best teams and best opportunities.
  • It unlocks higher revenues, greater profits and demand in your industry.
  • In stead of chasing opportunities, you attract them.

Presented by

Andrew Ford

  • Founder of Social Star & Author of "Creating a Powerful Brand" book
  • Dent Melbourne City Leader
  • Masters in Entrepreneurship & Personal Branding Expert
  • Lecture at RMIT, Swinburne & Monash Universtiy
  • Global marketing experience with HP, IBM & Sensis
Andrew Ford

Words From our previous Attendees

Yesterday was so great, it was gold. Once again, thank you for being such a sensitive, empathetic and generous teacher. Also, it was great to meet so many interesting people, I enjoyed it very much.

I learnt so many things about how social media can work for my business.
— Annie Hall - Threekookaburras - Attendee
Andrew has been an incredible mentor and support for me in the early stages of my business. His open and authentic approach to his work (and life, for that matter!) makes him very personable and easy to like. He truly cares about his clients and helping others.
— Carol Benton - Words 2 Win

Make the most of your personal brand

Register your interest below and one of our Personal Brand Coaches will be in touch to discuss your needs, explain the details and course availability.

Key Dates:

Wednesday February 14th - Understand Workshop

Wednesday March 14th - Build Workshop

Wednesday April 18th - Leverage Workshop

Ready to take action? Register below

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Launch Date

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Wednesday, 14th February, 2018


$5,000 plus GST or $550 a month for11x months

385 Bourke Street, Melbourne

Name *
Phone *
Accept T&C *
You have read and understand the T&Cs of this product.

Terms & Conditions:

  • Expiration:
    • The branding process is designed to complete in 90 days from the completion date of the Understand session. Clients are advised to complete all work before the expiration date.  If a client does not complete the required work by the end of the 90-day period, the package will expire 

    • Clients can request an extension of a maximum 30 days in writing before the expiration date

  • Payment: A $500 deposit is required to secure your place in the ‘Launch in 12 Weeks’ workshop
  • Balance of payment is required prior to the first event day
  • Photography includes one photo (additional photos can be purchased at the additional photo rates)
  • The biography requires the client to provide adequate information in the biography template to allow the writers to capture their brand
  • The client can buy and provide a URL for the personal website or Social Star can organise this at extra cost
  • The personal website will be built in Squarespace and available at the rate of $2,500 plus GST as per the product details on our website here
  • The hosting for the personal website is the responsibility of the client unless they purchase and keep subscribed to the Social Star Retainer product.
  • Further support on LinkedIn and other social media platforms can be arranged at extra cost.