Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star.
Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they hate to run a business they love. What worked, what didn't and the nitty gritty details of how to start a business based on your knowledge and passion.
If you would like to be a guest on an episode, don't be shy - apply!
Episode 9 - Knowing Your Personality and how it influences your role in a start up
Last week we looked at values - the core foundation drivers of your business that you have to match to your business in order to persist. Persistence is the thing that gets your 1%.
This week we look at personality and how to design a business based on your personality. Knowing your personality allows you to know the best way you should be in your business, your best role within the business, what team do you need to fill in the gaps and how best to go to market.
It is important to understand your personality so you know what strengths you have so you can focus on them. Just as important is knowing what you are not good at so you can hire people that are naturally good at those skills ot balance it up.
There are many personality tests on the market but the one we found most valuable was Roger Hamilton's Wealth Dynamics which gives you a detailed and easy to understand entrepreneur profile. Understanding what kind of Wealth Dynamic profile you are, makes it a lot easier to accept and understand why you are not good at particular things and what work you are most likely to enjoy and thus succeed at.
The challenge with building a personal brand is knowing how to represent your personality online through words and pictures.
To determine this, we ask our clients two key questions:
- What is the level of formality of your industry – the way that people would perceive you.
- Your level of openness – how much of your personal life do you want to share online. Keep in mind that often you need to sketch outside your comfort zone in sharing you values and stories to attract people customers that share the same values and want to do business with you.
Answering those questions based on a 1 to 10 scale allows us to map out exactly how to position your brand online and in social media. Remember there are three brands in every business – people, business and products and when starting out your personal brand is often the only one visible and thus the most important.
Next week we will look at life stages and where you are before we look at the final stage of resources.
EPISODE 8 - Following your values isn't always easy
Rohan Kopfler is a man following his own path. From high school teacher to entrepreneur, hear how he made his mark in his industry doing it his way.
As the owner of East Coast Kayaking, Rohan got started by purchasing an existing business rather than starting from scratch. We discuss how he has expanded his business by creating additional revenue streams through an online store, and how he has harnessed the power of video to make personal connections with his customers.
Learn how Rohan cleverly accessed mentors around him to help him successfully face the inevitable challenges that arise when building a small business and why it is so crucial to be yourself, work hard and do what you love for a life and business on your terms.
EPISODE 007 - Core Values: the foundation of your brand and business
The concept of values is as old as Greek philosophy but we are not talking about right and wrong. More the core areas of life that determine how we spend our time, money and energy.
There are seven that we explore and how they influence the choice of customers we engage and business we operate to be truly fulfilled.
Values can help you to identify the difference being wanting and putting in the effort to get that success. Perhaps you want a million dollar business but are you willing to work 80 hours a week for a long time to get it?
By ranking your values it can help to structure a business that will work for you. Business owners fail because often they are working towards other people's values and not their own. If you values aren't aligned to your business, it will fail.
You have to 'find the juice to get the squeeze' – what gives you the joy in your business.
Once you understand your values it also help you to identify how you work and the target market to focus on, and focus is everything when it comes to a successful business.
EPISODE 006 - YANA MARTENS - Learn to pose in front of a camera from a Russian model and entrepreneur
Yana Martens has combined her phychology studies and modelling experience to create a business on her terms. She understands both sides of the camera and now helps photographers and those in front of the camera to get the images they want in her Posing People Workshops and mentoring.
It is said you only have 4-8 seconds to make a first impression, especially with your photos. We discuss techniques to get images that help to reflect your personal brand and capture the essence of your why. Plus, we learn how to get take the perfect selfie!
We chat about her journey as a start-up entrepreneur and the current challenges she is facing in scaling her workshop business. Knowing the balance between doing things yourself in start up mode and when is the right time to outsource. We also cover why systems and processes are critical when wanting to grow your business and the security of having other forms of income when starting out.
Episode 005 - Taruni Falconer - Life traveler discovers her passion
Taruni Falconer created her own business from a young age and has traveled the world doing what she loves. During our conversation we explore the ups and downs of entrepreneurship and business ownership.
We discussed the importance of self awareness and learning leadership through the living and working with discomfort until you are comfortable. What frustrations you can expect to during transition points in your life and the need to practice listening to your intuition so you can access it through times of distress on your entrepreneurial journey.
We also talk about the impact accountability groups have had on Taruni's career and how creating an annual theme allows for greater clarity for her business development activities. Remember to take time to celebrate the small wins and reflect on the transformations you make as a business owner.
Episode 004 - Hank Vander Zee: From Brick laying to being an entrepreneur
Today I talk with Hank Vander Zee who has been a bricklayer for 20 years but is now transforming his life with a new business, Exclusive Entrepreneurs. He is helping people to grow a business through their thoughts and ideas, rather than their hands and labour.
Hank talks about the pitfalls of having a business in the construction industry and what drove him at do business differently at the age of 60. We talk about how he has successfully built a business within 90 days through mutli-level network marketing and why that business model often gets a bad rap. Hank is passionate about his products and it shows in his work with a 90% conversion rate!
Episode 003 - Jacqui Pretty: Writing Books, building a business and work life balance
If you had an opportunity to return to corporate life would you? What if you were able to combine the training and mentoring opportunities that come with a corporate role, with the satisfaction of running your own successful business?
In this episode Jacqui Pretty from Grammar Factory joins me to talk all about what led her to set up her business helping entrepreneurs. How she helps people write awesome books and assists them to craft and hone their words so that they really resonate with their audience. Jacquie grew her business from being a sole trader to employing a team of editors, she talks about how she made that happen and what drove her to succeed. We also discuss how she has found work/life balance by returning to a corporate role, alongside running her own business and the advantages and opportunities that this presented her with.
Episode 002 - Carol Benton : From Big Blue to Family time - how Carol made the jump
One of my favourite things to do in business is helping people get out of a corporate job that no longer fulfils them and into a business that is built around their values and lives. This weeks #BYOB podcast is with one of my long-term friends/clients Carol Benton who I met at IBM many years ago and is now an expert communications coach at Words to Win.
Episode 001 - Andrew Ford's story interviewed by Belinda Coomes
In this, the first episode of the 'Build Your Own Business Show', the tables are turned and Belinda Coomes, my podcast producer, puts me in the hot seat. We talk all about my background, my values, my own business and what drives me.
Belinda and I discuss my escape from corporate life and how I turned my skills, knowledge and expertise in digital, marketing and branding into my own successful business, Social Star. We talk about how both personal resilience and willingness to evolve my business over time, has been key in my own journey as an entrepreneur. Belinda and I look at how creating a robust and nimble business has enabled me to be flexible in my work/life balance. We also talk about why I believe it’s important for all small business owners/entrepreneurs to understand that there are no shortcuts to success, that it’s a marathon, not a sprint.