Push vs. Pull Marketing
At Social Star, we use pull marketing to attract the right clients, build trust and maximise efficiency. By focusing our efforts on delivering valuable content and targeting qualified leads, we're able to not only reach our audience more effectively but also drive higher conversion rates.
The Future of Social Star
Discover how Social Star is not just a digital marketing agency but a trailblazer in blending business success with personal and professional development. Andrew's passion for mentorship, coupled with our innovative approach, sets us apart.
Why Should Google Be Scared?
With the recent rise in discussion circling Chat GPT and other platforms increasing in popularity within the search engine space - I thought it would be a relevant time to comment on how I source and validate information online.
Marketing may not save lives, but sometimes we make a real difference
Working with inspiring people is why I do what I do. We often work to grow people's brands and businesses, but occasionally our efforts help change people's lives. It's a good day when that happens. Today was one of those good ones, as I got to work with this bloke, the Unbreakable Farmer.
Optimising Your Time While Travelling for Work
Coordinating the details of the trip from interstate presented new challenges that taught me valuable project management skills which I thought I'd share in my first blog!
The ups and downs of building a Gen Z team
If you are considering hiring some Gen Z staff, here are some reflections from working with my marketing crew.
How will Chat GPT change the marketing game?
Lately, there's been all this talk about ChatGPT and how AI will take over our jobs, and even the world. Should we be really worried? Have you tried out ChatGPT yourself? Still weighing out whether to incorporate this new tech into your workflow and processes?
What’s Love Got to Do With It? Channelling Your Passion into a Career
It is our mission at Social Star to help people willing to break from the corporate grasp to achieve the business goals they were destined to achieve. We have seen time and time again that the most successful people are those who built a career out of their passion. And, we love helping these people take this step unto their journey beyond corporate life.
.au Domains: What is it and what does this mean for your website?
For years we’ve all been used to recognising a local Aussie business by the “.com.au” tacked on to the end of their website’s domain name. But now, in classic Australian fashion, we’re shortening the name.
How implementing Native Advertising can grow your brand following
Native advertising is not a new concept though the term was first coined back in 2011, just over a decade ago. Native advertising is different to traditional advertising methods such as ads or billboards, as its key goal is to appear like it isn’t an ad… interesting, right?
Struggling to get started on a Monday morning, this might help...
If you are struggling with motivation this morning, here is a quick tip from Andrew Ford.
What is the alternative to plastic and paper straws? Tequila straws of course!
Tequila Straws - the best alternative to plastic and paper straws that savour the flavour while being environmentally conscious.
What is the best practice event management for the post-COVID era?
Running events is pretty challenging for most small businesses, especially getting people to show up! My team did a great job on our last CampusLife student night and I wanted to share my top tips from that experience and give them a well-deserved shout-out.
Social Media Marketing: The Quest to get Generation Z's attention
Targeting 'digital natives' who are overexposed to advertisements all day every day can be tough. How can we use our understanding of Gen Zs to better target them with marketing material?
A Day In The Life Of Marketing: Account Manager & Team Leader
I initially thought I would go into science, as I had attended a science-focused high school, but during my work experience, I realised my true passion. People. I knew I needed a more front-facing job where I interact with others - I am definitely a people person. I chose marketing as the culmination of my three years of retail experience and my desire to help others, and because it left me with endless options for industries and business styles to work in, as every business needs marketing.
A Day In The Life Of Marketing: Managing Director
I was working in corporate as a Marketing Manager for many years, back when the first iPhone was released, and platforms such as Instagram did not exist yet. However, I recognised the growing influence of social media, the power of the internet, and the digital profile we leave behind, and realised there was a growing market for personal branding online. Together with a business partner, we decided to take a leap and run with this idea, escape the corporate world and start Social Star.
Must-Haves For The Modern Marketer: Student Interns
Young people have the home-ground advantage when it comes to social media and anything digital because they grew up with this technology. Even if the product you wish to market isn’t directed at a Gen Z crowd, they have a better understanding of the culture of different social media outlets, making them invaluable to a successful social media marketing campaign in 2022!
Must-Haves For The Modern Marketer: Websites & Programs
There are a lot of challenges for marketing professionals in this day and age… with some of your team choosing to work from home while others are down with COVID-19, it is important to make sure that you continue to work as a team. In fact, this applies to all industries, but today we will provide you with some more marketing-specific websites and programs you should utilise to ensure transparent sharing, communication and productivity.
Must-Haves For The Modern Marketer: Blogs
Welcome to our blog about blogs! In today’s piece, we will discuss the value that blog-writing can bring to any business operating in the digital age, and how you can get started with creating blogs for your own company. Blogs can take many forms, and whilst traditionally they may have existed on blog specific websites, many companies are choosing to simply add a page to their website featuring blog posts.
Must-Haves For The Modern Marketer: Podcasts
Testing, testing 1,2,3… is the mic working? Ok let’s get started. Podcasts. With brands creating a presence on nearly every social media under the sun, it isn’t enough to simply have a good looking Instagram feed. Marketers are going above and beyond to look for innovative ways to provide voice and personality to their brand, and many are turning to podcasts. So what’s the hype with podcasts anyway… Why are they beneficial and how can you make yours stand out?