Andi Campisi Andi Campisi

Push vs. Pull Marketing

At Social Star, we use pull marketing to attract the right clients, build trust and maximise efficiency. By focusing our efforts on delivering valuable content and targeting qualified leads, we're able to not only reach our audience more effectively but also drive higher conversion rates.

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Andi Campisi Andi Campisi

The Future of Social Star

Discover how Social Star is not just a digital marketing agency but a trailblazer in blending business success with personal and professional development. Andrew's passion for mentorship, coupled with our innovative approach, sets us apart.

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Marketing Angel Tully Marketing Angel Tully

What’s Love Got to Do With It? Channelling Your Passion into a Career

It is our mission at Social Star to help people willing to break from the corporate grasp to achieve the business goals they were destined to achieve. We have seen time and time again that the most successful people are those who built a career out of their passion. And, we love helping these people take this step unto their journey beyond corporate life.

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Angel Tully Angel Tully

A Day In The Life Of Marketing: Account Manager & Team Leader

I initially thought I would go into science, as I had attended a science-focused high school, but during my work experience, I realised my true passion. People. I knew I needed a more front-facing job where I interact with others - I am definitely a people person. I chose marketing as the culmination of my three years of retail experience and my desire to help others, and because it left me with endless options for industries and business styles to work in, as every business needs marketing.

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Angel Tully Angel Tully

A Day In The Life Of Marketing: Managing Director

I was working in corporate as a Marketing Manager for many years, back when the first iPhone was released, and platforms such as Instagram did not exist yet. However, I recognised the growing influence of social media, the power of the internet, and the digital profile we leave behind, and realised there was a growing market for personal branding online. Together with a business partner, we decided to take a leap and run with this idea, escape the corporate world and start Social Star.

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Angel Tully Angel Tully

Must-Haves For The Modern Marketer: Student Interns

Young people have the home-ground advantage when it comes to social media and anything digital because they grew up with this technology. Even if the product you wish to market isn’t directed at a Gen Z crowd, they have a better understanding of the culture of different social media outlets, making them invaluable to a successful social media marketing campaign in 2022!

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Angel Tully Angel Tully

Must-Haves For The Modern Marketer: Websites & Programs

There are a lot of challenges for marketing professionals in this day and age… with some of your team choosing to work from home while others are down with COVID-19, it is important to make sure that you continue to work as a team. In fact, this applies to all industries, but today we will provide you with some more marketing-specific websites and programs you should utilise to ensure transparent sharing, communication and productivity.

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Angel Tully Angel Tully

Must-Haves For The Modern Marketer: Blogs

Welcome to our blog about blogs! In today’s piece, we will discuss the value that blog-writing can bring to any business operating in the digital age, and how you can get started with creating blogs for your own company. Blogs can take many forms, and whilst traditionally they may have existed on blog specific websites, many companies are choosing to simply add a page to their website featuring blog posts.

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Angel Tully Angel Tully

Must-Haves For The Modern Marketer: Podcasts

Testing, testing 1,2,3… is the mic working? Ok let’s get started. Podcasts. With brands creating a presence on nearly every social media under the sun, it isn’t enough to simply have a good looking Instagram feed. Marketers are going above and beyond to look for innovative ways to provide voice and personality to their brand, and many are turning to podcasts. So what’s the hype with podcasts anyway… Why are they beneficial and how can you make yours stand out?

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