Our mission is to empower everyone to follow their passion & work in a career they love


how it's all started...

Based in Melbourne, Social Star is a digital marketing and branding management agency with a personal approach. We mix business coaching with digital marketing to help people connect their passion and have a meaningful career either working for someone or in their own business.

Our goal is to make the digital part of your career or business easy.

Founded in 2013 by Andrew Ford, a marketing expert & business coach who is also known as the "e-ttractionist". Andrew has a passion for helping small businesses after working for his family company straight out of school. Growing his skills in global corporations and completing several degrees provided him practical knowledge balanced with business strategy. He is a hands on dad, fitness freak, traveler, avid blogger, passionate speaker, published author, business consultant and entrepreneur - phew!  

Our vision is to build education and digital tools to assist professionals in creating their own powerful personal brands to attract their dream career or business opportunities. 

Our methodology

Digital Attraction = e-ttraction™

"A force under the influence of which objects tend to move towards each other"

Every action has an equal and opposite reaction. It's basic physics. But how can we apply this to our daily routines to improve our lives? We believe by Understanding, Building and Leveraging you own powerful personal brand you can digitally attract what we most want in our careers, businesses and lives.

That's e-ttraction™. Essentially by knowing what you want, putting it 'out there' and knowing how to get people to pay attention - opportunities will seek you out, not the other way around. 

Our Process


Whether you are looking for perfect job, attracting more business referrals or having an idea and wanting to start a new business, we will take you through our 3-step process to help you achieve your goals.



We take you through our crafted questions to help you know thyself, clarify your brand personality, values, strengths & life stage.



We help you create a compelling digital brand platform: personal & business website, LinkedIn and other required social media. 



We coach you to amplify your brand to attract the right opportunities through pitching, online networking & content marketing.

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Our Team

Andrew Ford Founder & MD

Andrew Ford

Founder & MD

Lynn Hoang Business Manager

Lynn Hoang

Business Manager

Vanessa Ollivier Sales Coordinator

Vanessa Ollivier

Sales Coordinator

David McDowell CFO

David McDowell

Steve Mason Advisory Board

Steve Mason
Advisory Board


When you work with us, you are getting access to a skilled team that we have hand-picked, who is best at what they do, such as business consulting, project management, web design & development, copywriting, photography and videography.


Come & Say Hello!