Our mission is to empower everyone to follow their passion & work in a career they love


how it all started...

Based in Melbourne, Social Star is a digital marketing and personal branding management agency with a personal approach. We mix personal development, business coaching &  digital marketing to help people leave their unfulfilling jobs to start a business built around their desired lifestyle that matches their values and personality.

Our goal is to help Corporate Escapees transition from the workforce to their own business.

Founded in 2013 by Andrew Ford, a marketing expert & business coach who is also known as the "e-ttractionist", Social Star has grown into a national business supporting hundreds of new business founders achieve their dreams of working in an area they are passionate about.  Andrew grew up surrounded by his family company, R.H. Grierson & Co., which his grandfather founded after returning from World War II. He believes in a return to the family values that can be achieved by having your own business. 

Our vision is to build education and digital assets to assist professionals in creating their own powerful personal brands to build their own family business in the new economy.

Our methodology

Digital Attraction = e-ttraction™

"A force under the influence of which objects tend to move towards each other"

Every action has an equal and opposite reaction. It's basic physics. But how can we apply this to our daily routines to improve our lives? We believe by Understanding, Building and Leveraging you own powerful personal brand you can digitally attract what we most want in our careers, businesses and lives.

That's e-ttraction™. Essentially by knowing what you want, putting it 'out there' and knowing how to get people to pay attention - opportunities will seek you out, not the other way around. 

Our Process


Whether you are looking for perfect job, attracting more business referrals or having an idea and wanting to start a new business, we will take you through our 3-step process to help you achieve your goals.



We take you through our crafted questions to help you know thyself, clarify your brand personality, values, strengths & life stage.



We help you create a compelling digital brand platform: personal & business website, LinkedIn and other required social media. 



We coach you to amplify your brand to attract the right opportunities through pitching, online networking & content marketing.

Social Star team 2018.jpg

Our Team

  Andrew Ford   Founder & MD

Andrew Ford

Founder & MD

  Brad Cooke   Personal Brand Coach

Brad Cooke

Personal Brand Coach

  Vanessa Ollivier   Sales Coordinator

Vanessa Ollivier

Sales Coordinator

  David McDowell  CFO

David McDowell

  Steve Mason  Advisory Board

Steve Mason
Advisory Board


When you work with us, you are getting access to a skilled team that we have hand-picked, who is best at what they do, such as business consulting, project management, web design & development, copywriting, photography and videography.


Come & Say Hello!